Like every other big tech company, Meta is scrambling to show that it’s at the forefront of generative AI technology, rather than at risk of being disrupted by new companies from that sector.
Its latest announcement has relevance for music marketing though: an ‘AI Sandbox’ that Meta will use to test new generative AI tools for advertisers.
“To start, we are building tools like text variation, background generation and image outcropping to do things like make an ad’s text more engaging or improve parts of its creative,” explained the company in a blog post.
For now, only a “small group of advertisers” have access to these features, with plans to start expanding that access in July ahead of a full rollout later in 2023.
This is part of a bigger trend around AI’s use in automating marketing campaigns and the creative within them: something that has positive potential for time-strapped marketing teams – including those in our industry.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…