sting
Credit: Eric Ryan Anderson

Are you planning to talk about AI music in a positive context in the near future? You’d better not stand so close to Sting while doing that, because he is NOT a fan.

“The building blocks of music belong to us, to human beings,” he told the BBC yesterday. “That’s going to be a battle we all have to fight in the next couple of years: Defending our human capital against AI.”

While Sting is far from the only musician expressing similar concerns, his follow-on comments may irk his peers in one sector of the industry.

“It’s similar to the way I watch a movie with CGI. It doesn’t impress me at all,” he said. “I get immediately bored when I see a computer-generated image. I imagine I will feel the same way about AI making music. Maybe for electronic dance music, it works. But for songs, you know, expressing emotions, I don’t think I will be moved by it.”

Electronic dance music can’t express emotions? Pfft!

Sting is not alone in his views on the importance of ‘human capital’ in music though – indeed, it’s a view that’s been voiced by musicians and AI music startup founders (many of whom are also composers) alike in recent months.

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Music Ally's Head of Insight