netease cloud music logo

Last July, QQ Music – one of Tencent Music’s three streaming services – became the first Chinese DSP to add Dolby Atmos spatial audio as a feature.

However, rival NetEase Cloud Music is keen not to be left behind: it has just announced an expansion of its own Dolby Atmos offering.

In this case, the expansion is partly about catalogue size, with more genres and international artists’ spatial releases added to NetEase Cloud Music.

It’s also expanding the ways it delivers this music to its listeners, with support on more smartphones and in-car systems. The company has promised more expansion ahead this year: “including the home music space and Intelligent Connected Vehicles (ICVs)”.

NetEase Cloud Music recently revealed that it ended 2022 with 189.4 million monthly active users for its online music services, with 38.3 million of them paying in some way – for subscriptions and/or to buy digital album downloads.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight