Data-driven music firm Instrumental has relaunched its service for independent labels, and is promising that it can grow their streams by a minimum of 20% in 90 days.
In fact, the company is promising new clients for its ‘label builder’ service that it will pay them for that promised increase if it fails to deliver that growth.
The Tencent-backed company’s suite of tools includes scouting new artists; predicting streams and optimising releases for algorithmic marketing.
It’s also claiming that its existing clients have averaged 57% streaming growth in their first six months using Instrumental, while reducing their marketing spend by 25%.
Big claims, but the company says that it has eaten its own dogfood by using these tools for its own in-house label FRTYFVE.
Originally based in the UK, Instrumental has since expanded to the US, but also to South Africa and India, setting its sights on high-potential territories as well as established streaming markets.
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