The app will let fans watch a song from each participating artist for free, but the business model is to get them to pay to watch full concerts.
The app is launching with a brand new one of those: Swedish artist Zara Larsson, whose four-song set costs $6.99 for a year’s access. The company said that it has more artists lined up from genres including pop, rock, K-Pop and hip-hop.
This is not Zara Larsson’s first metaverse rodeo, mind. Away from VR, she held an album-launch event on Roblox in 2021, and famously sold more than $1m of virtual merchandise there.
AmazeVR will be hoping she can be as lucrative as a launch artist for its new app.