The DSP emerging-artist accelerators keep on coming. SoundCloud is the latest to announce details of its acceleration efforts: First on SoundCloud 2023.

The six-month program is a partnership with Sony Corporation, and involves artists wolfacejoeyy, DJ_Dave, Nitepunk, Sojabrat, and sim0ne. They’ll be given promotion on SoundCloud, education and creative support – “to co-produce a tangible, career-defining roadmap aimed at developing and deepening meaningful connections with fans” as the announcement put it.

Monthly mentoring, a special analytics dashboard and early access to SoundCloud’s beta tools, as well as Sony’s audio-creation tech, are also part of the package.

First on SoundCloud isn’t itself a new program: alumni from previous years include Kehlani, Peggy Gou and Little Simz.

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