Hybe has grand ambitions to continue expanding the audience for K-Pop internationally, but also to apply its methodologies to other kinds of group.
Since late 2021 it has been working with Geffen Records to put together a new “global girl group” with open auditions across the world.
Yesterday, it announced that 20 potential members have been chosen from more than 120,000 submissions for what’s planned to be a group based on the US.
The announcement may have been yesterday, but the selection was actually made a year ago, since when the finalists have been “quietly training” in Los Angeles. Now it’s time for media partnerships to kick in however.
The next phase of the audition programme – ‘The Debut: Dream Academy‘ – will air on YouTube globally and another video service, Abema, in Japan. Fans will play a role, voting on the contestants they’d like to see make the final group.
Meanwhile, the process is also being filmed for a Netflix documentary that will debut in 2024. Perhaps that will include footage of the ‘if we call it an ‘academy’ we can make them all wear school uniform‘ planning meeting…
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…