The catalogue marketing for ABBA, beginning in earnest with 1992’s ABBA Gold compilation album (which has been on the UK charts for over 1,100 weeks), has raised the bar so ridiculously high that even huge acts like The Beatles and Queen must operate in its shadow.  It has involved a series of carefully plotted peaks, […]
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EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

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