selective focus photo of we Founders heart-printed ceramic mug

Music Ally SI:X is our annual showcase, contest and mentorship programme for early-stage music startups. We launched it in 2022 – you can read about last year’s winners here – and now we’re delighted to announce the finalists for 2023.

To quickly recap: the contest element to SI:X involves six categories: Music Creation and Hardware; Marketing, Promotion and D2C; Live, Experiential and Gaming; Data, Analytics and Tools; Distribution and Consumption; and then an Other category for startups who don’t fit any of the others.

The contest is for music-related startups founded since the start of 2018, who currently have a headcount of fewer than 200 people. And the 2023 finalists are…

Music Creation and Hardware

  • AIBeatz (A tool for musicians and creators to make and customise music using AI)
  • Cosonify (Data management for musicians)
  • Flame2Fame (A company that makes music accessories from recycled materials)
  • InTempo (Preventing panic attacks and anxiety with a tactile smartphone case)
  • Masterchannel (An AI-mastering service with a B2B angle)
  • RoEx (A platform that handles both AI mastering and AI mixing)

Marketing, Promotion and D2C

  • Genni (Helping music clients run influencer marketing campaigns)
  • Planet (A superfan communities platform for artists)
  • Pytch (A tool for pitching music to key journalists)
  • Riff Digital (An app that promises to turn any song into a video)
  • StanPass (A platform for running gamified music marketing campaigns)
  • Zebr (Making connections between labels and influencers)

Live, Experiential and Gaming

  • 12on12 (A startup building a community around vinyl compilations)
  • Frow (A new way to shop records live from independent stores)
  • KYD Labs (Ticketing, ad-tech and AI-powered concert marketing)
  • Rivar (A “social app live-broadcasting entertainment in AR”)
  • Tickets For Good (sourcing free and discounted tickets for deserving fans)
  • TurnTable Live (One of the revivals of the famous avatar-based music site)

Data, Analytics and Tools

  • Aims API (Smart music search and tagging, powered by AI)
  • Offstage (Music analytics with an emphasis on understanding superfans)
  • Merchro (Financial tools for artists and creators in Africa)
  • Music Tomorrow (Helping music companies boost artist discoverability on DSPs)
  • Ringo (Making the sync and licensing market more efficient)
  • Song Sleuth (Helping music companies track down royalty-bearing UGC)

Distribution and Consumption

  • Kelele Digital (Providing a range of services for clients in Africa)
  • Legato (An automated licensing platform for the music industry)
  • Otto (An AI-powered app creating playlists based on prompts)
  • River Beats TV (A streaming service focused on electronic music)
  • Sona (A new spin on free streaming that aims to be fairer to artists)
  • TLD3 Entertainment (A portable playback and streaming DAC/amp)


  • Hall Up (live home recording with premium audio engineers)
  • IndieKnow (An app that helps self-releasing artists succeed)
  • Remixology (A platform to help commission remixes and derivative works)
  • Surf Music (Connecting musicians with ‘willing buyers’ for signings and syncs)
  • Twelve x Twelve (web3-based investment in music royalties)
  • Vogum (A tool to help teachers and creators build music education content)

Those are the finalists, so what happens now? That’s where our SI:X project sponsors come in: Amazon Music, ASCAP Lab, The Raine Group, Red Bull Media House, Reed Smith and Universal Music Group will select a winner in each category.

Those winners will then present at our Music Ally Connect conference in London next January, as well as getting a mentoring programme from the supporting sponsors and Music Ally.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight