About

Music Ally launched in 2002 with a mission to help the global music industry to thrive from digital disruption rather than fear it. In those early days, we published news and analysis of the way technology was impacting the industry, and provided strategy and research to enable music companies to navigate that landscape. We have always maintained a balanced view, paid for by subscriptions rather than advertising.

Over time we, like the music business, have evolved: particularly in response to the new breed of empowered artists and managers, building sustainable careers in a fairer system. We still publish our daily news bulletin and fortnightly reports for our global network of subscribers, but we also provide more hands-on marketing services, working directly with artists, labels and managers on their strategy and implementation.

We also bring our editorial insights and practical experience to bear in our training content, focusing particularly on smarter music marketing, which is used by professionals around the world. You can find out more about our training services here.

Music Ally also plays a role connecting our different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events. Our partners include Music Biz, by:Larm, AWAL, Midem and Circulart. You can find out more on our events page.

The next phase of evolution for the global music business will revolve around hundreds of millions of new music consumers in markets like India, China, Latin America and Africa, as well as the transition to streaming in markets still dominated by physical sales, like Japan. Music Ally publishes regular country profiles and analysis from journalists in these markets; we have recently launched a fully-localised version of our editorial service in Japan. We have an office in Medellín, Colombia, and we are laying plans for Music Ally Africa and Music Ally China too.

Our clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.  

For more information about our editorial independence policy please click here.

To find out how Music Ally can help your business, contact us here.