analysis

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Why esports and music collaborations will drive growth across both industries (guest column)

This guest column comes from Phil Hübner, Chief Business Development Officer of esports platform Challengermode The intersection of esports and music isn’t a new phenomenon. Esports has often used live acts in the...
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Experts panel: making stand-out artist brands in a hyper-competitive world

Music Ally’s Global Experts Panel is an international group of industry leaders. Each month we put a single, vital question to them about today’s music industry – and ask them what should happen next. An artist’s...
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The five E’s of fan engagement in music marketing (guest column)

This is a guest post by Sandra Croft (Artist & Promotions Representative, UK & EU) and Henriette Heimdal (Market Development, UK & EU), of CD Baby. This is their five-point strategy for "transforming audiences into fans"...
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Music marketing focus: Russia and Eastern Europe

The final day of Music Ally's Sandbox Summit Global online conference last week started with a session exploring trends in Russia and Eastern Europe. Vladimir Yurchenko, international marketing manager at Warner Music...
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YouTube says its music payouts were $4bn in the last year

YouTube has paid out more than $4bn to the music industry in the last 12 months, according to its head of music Lyor Cohen. The new figure was the focus for a blog post published by Cohen this afternoon, in which he also...
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How can memberships and tips economies work for musicians?

Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans. There are...
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Marketing music: livestreams, premieres and listening parties

Live, online events are now part of the fabric of the music industry, and that looks set to continue even when physical concerts return at scale. At Music Ally's Sandbox Summit Global online conference yesterday, several...
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NFTs and music: ‘Proof of fandom, status, utility and engagement’

Are NFTs going to revolutionise the music industry and give artists a creative new income stream? Or are they just stonkbusting scams further enriching crypto-millionaires while killing the planet? Or – bear with us...
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‘Livestreaming has not been a growth category: it’s been an exploitation category’

We recently held the first ever Music Ally Japan Digital Summit, with more than 1,100 people registering for the event that took place online on 20-22 April. We're now publishing the video from one of its sessions, exploring...
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Experts Panel: how should music streaming services evolve?

Music Ally’s Global Experts Panel is an international group of industry leaders. Each month we put a single, vital question to them about today’s music industry – and ask them what should happen next. Streaming platforms...
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Music Ally startup files: Skrachy brings the livestreaming party to DJs

In the last year, a slew of new livestreaming platforms have been launched and established ones thrust to prominence. The livestreaming ecosystem is now settling down, and the various platforms are figuring out their niches...
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Music licensing evolves in response to new tech and trends

With Covid-19 continuing to curtail gigs, festivals and awards ceremonies, the sad-but-true fact is that Britain’s showcase music event of the year has probably been the parliamentary inquiry into music streaming economics. Despite...