analysis

This guest column comes from Phil Hübner, Chief Business Development Officer of esports platform Challengermode The intersection of esports and music isn’t a new phenomenon. Esports has often used live acts in the...

Music Ally’s Global Experts Panel is an international group of industry leaders. Each month we put a single, vital question to them about today’s music industry – and ask them what should happen next. An artist’s...

This is a guest post by Sandra Croft (Artist & Promotions Representative, UK & EU) and Henriette Heimdal (Market Development, UK & EU), of CD Baby. This is their five-point strategy for "transforming audiences into fans"...

The final day of Music Ally's Sandbox Summit Global online conference last week started with a session exploring trends in Russia and Eastern Europe. Vladimir Yurchenko, international marketing manager at Warner Music...

YouTube has paid out more than $4bn to the music industry in the last 12 months, according to its head of music Lyor Cohen. The new figure was the focus for a blog post published by Cohen this afternoon, in which he also...

Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans. There are...

Live, online events are now part of the fabric of the music industry, and that looks set to continue even when physical concerts return at scale. At Music Ally's Sandbox Summit Global online conference yesterday, several...

Are NFTs going to revolutionise the music industry and give artists a creative new income stream? Or are they just stonkbusting scams further enriching crypto-millionaires while killing the planet? Or – bear with us...

We recently held the first ever Music Ally Japan Digital Summit, with more than 1,100 people registering for the event that took place online on 20-22 April. We're now publishing the video from one of its sessions, exploring...

Music Ally’s Global Experts Panel is an international group of industry leaders. Each month we put a single, vital question to them about today’s music industry – and ask them what should happen next. Streaming platforms...

In the last year, a slew of new livestreaming platforms have been launched and established ones thrust to prominence. The livestreaming ecosystem is now settling down, and the various platforms are figuring out their niches...

With Covid-19 continuing to curtail gigs, festivals and awards ceremonies, the sad-but-true fact is that Britain’s showcase music event of the year has probably been the parliamentary inquiry into music streaming economics. Despite...