Pink Floyd’s The Dark Side Of The Moon has been reissued and remastered several times over the years, meaning that trying to make the 50th anniversary edition suitably different was always going to be a huge challenge.

Author Archives: Eamonn Forde
Campaigns :: 31 May 2023 – Daft Punk, Notorious BIG, Ministry Of Sound, Spinnin’ Records
Daft Punk get augmented, the late Notorious BIG’s final album in new podcast series, Ministry Of Sound’s new weekly gaming livestream, and Spinnin’ Records’ Shorts.
Behind The Campaign :: Andrew McMahon In The Wilderness
Andrew McMahon signed with Nettwerk Music Group in March 2023. The team explain how they lined things up for his new album.
Campaigns :: 3 May 2023 – Pink Floyd, Sigur Rós, J Dilla, Squid
Pink Floyd in Australia, digital goodies from Sigur Rós, Stem Player works with J Dilla’s estate, and Squid’s interactive game.
Behind The Campaign :: CKay
Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he was identified as an act with international potential.
Campaigns :: 6 April 2023 – Pink Floyd, Apoki, Dice, Cari Lekebusch
New and noteworthy campaigns from Pink Floyd, Apoki, Dice and Cari Lekebusch.
Behind The Campaign :: SZA
US R&B singer SZA released SOS, her second album, in December 2022. Sej Jheeta (marketing manager and A&R at RCA in the UK) and Luke Smith (digital marketing manager at RCA in the UK) explain the campaign.
Behind The Campaign :: Jagwar Twin
Josh Hubberman, CTHDRL co-founder and Jagwar Twin’s manager, explains how the campaign for the album 33 took shape.
Behind The Campaign :: Ayra Starr
Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this.
Campaigns :: 8 March 2023 – U2, 50 years of hip-hop, Nina Simone, Yoko Ono
Just say Bo-no: U2 announce Las Vegas residency 50 sent: Warner celebrates a half century of hip-hop My Baby Just Cares For UMe: Universal marks 90th birthday of Nina Simone Yoko O-nonagenarian: singer and artist turns 90 with Wish Tree Just say Bo-no: U2 announce Las Vegas residency If you are going to announce to […]
Behind The Campaign :: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.
Behind The Campaign :: Anumita Nadesan
Harshit Agarwal and Raghav Meattle of Big Bang Music explain how they worked with Anumita to capitalise on her social media growth.