5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for a rush of Christmas hits to enter the charts and offices to shut down.
Author Archives: Marlen Hüllbrock
Music Ally's Head of Marketing & Audience
Behind the Single: PinkPantheress, Ice Spice – ‘Boy’s a liar Pt. 2’
Behind The Single: How to market a modern collaboration Track: PinkPantheress, Ice Spice “Boy’s a liar Pt. 2” (Released: 3 February 2023) Label: Warner Records UK Metrics: Peaked #2 on the UK singles chart, and verified Gold Peaked #3 on the US Billboard Hot 100, and certified Platinum in the US #1 on Spotify UK, […]
Behind The Single: Sleaford Mods – ‘UK GRIM’
When Sleaford Mods launched their new single “UK GRIM”, it saw people chatting about it and sharing to an extent that was unprecedented for the band.
Tools :: Wavo – 2023 profile
What’s changed that warrants a Wavo Tools update? It now offers two discrete ways for music marketers to engage with the platform.
Behind The Single: Thundercat – ‘Them Changes’
Viral hits emerge frequently on TikTok, and when they do, that’s when the work really starts for marketing teams. We talked to Will Slattery, VP of North American Marketing Operations at Ninja Tune, whose team worked behind the scenes to maximise the success of Thundercat’s viral track “Them Changes” – spawned by a TikTok user’s sped-up version.
Behind The Single: LF System – ‘Afraid To Feel’
We talk to George Simpson, Head of Dance Marketing at Warner Records UK, and Jess Spink, Audience Manager, Warner Records UK, to learn how the team managed to achieve breakout success.
Tools :: Platforms to pair with Patreon
One thing we’ve learned about Patreon subscribers is that they want more – which usually means new ways to get closer to the artist. And they’re happy – or even glad – to pay for […]
Tools :: Single Music
A key takeaway from our Sandbox Summit Web3 Special at the end of June includes that NFTs sit alongside physical merch and music in appeal rather than superseding them. And […]
Tools :: Crowdmouth
The link-in-bio marketplace has become very crowded over the last few years. This has also spawned innovation in the space – with platforms finding unique ways to add value on […]
Tools :: Cirkay
Cirkay co-founder Simon Scott has a lot of thoughts about web3 technology and how it connects with fans. “No one is going to become a fan unless they buy something” is […]
Tools :: Subtext
While being active on the big social media platforms is part of virtually any artist’s job, it’s often other places we think of when it comes to truly nurturing fanbases. […]
Tools :: Feature•fm
When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, […]