A captivating, simple and engaging way of making the most of Instagram as well as taking advantage of free features on the platform. The story fits the demographics perfectly and it was genuinely creative – and all for little financial outlay.
The Cutting Edge gives a unique insight into Bob Dylan’s creative process when recording Bringing It All Back Home…
We wanted to create a unique Spotify activation in order to build awareness for the release of That’s The Spirit by Bring Me The Horizon.
The song Timebomb by the artist Tove Lo is about trying new things, meeting new people and that sometimes the best moments are those that pass with no strings attached.
The release of James Morrison’s latest album Higher Than Here presented various challenges. Firstly, it had been four years since James’ last album and the market and ways to connect with fans had changed dramatically. Secondly, his online channels had been untouched within that time, we had to start from scratch in terms of engaging his hard-core & latent fanbase.
Throughout the George Ezra campaign we have launched mini websites – one for Ezra Express and another that developed over time.
This campaign presented us with an opportunity to re-engage Elvis’ core fan base, whilst inspiring a new generation of younger fans with an all-encompassing digital campaign.
We implemented a music-first with an animated Kindle Wakescreen campaign, driving over 1 million Impressions, 3,000 purchases and an excellent ROI; with the resulting sales outperforming the amount invested.
[Five Years 1969 – 1973] is the first in a series of David Bowie boxsets covering different eras of Bowie’s career. The release is high value multi-disc (12CD / 14LP) set featuring 6 original studio albums, 2 live albums plus a 2 disc set of unreleased tracks and rarities.
This year, in preparing for the announcement of Raleigh Ritchie’s debut album, we have been focused on building a social fan base & streaming audience to support a sustained album campaign.
Alongside all the other cool elements of this campaign, the interactive TV ad was genuinely daring and innovative. Credit also to the Polydor team for playing with newer platforms like Snapchat to reach the right demographics.
A great campaign that tapped into what everyone experiences when living in LA – bad traffic – which thus ensured proper impact for the music while reaching new fans. Plus this was just one part of a wider campaign that drew on Google Maps, BuzzFeed and the annotations on Genius.
Allowing fans to reminisce about the band’s history and playing on Whitesnake singer David Coverdale’s links to Deep Purple proved judicious here.