Posted inMarketing

James Morrison :: digital marketing case study

The release of James Morrison’s latest album Higher Than Here presented various challenges. Firstly, it had been four years since James’ last album and the market and ways to connect with fans had changed dramatically. Secondly, his online channels had been untouched within that time, we had to start from scratch in terms of engaging his hard-core & latent fanbase.

Posted inMarketing

Elvis Presley :: digital marketing case study

This campaign presented us with an opportunity to re-engage Elvis’ core fan base, whilst inspiring a new generation of younger fans with an all-encompassing digital campaign.

We implemented a music-first with an animated Kindle Wakescreen campaign, driving over 1 million Impressions, 3,000 purchases and an excellent ROI; with the resulting sales outperforming the amount invested.