It goes without saying that in 2021 a hit can come from any corner of the globe and blow up in any market. So how do you find those specific markets where your song or artist will catch fire – and then fan that flame into huge success? This Guide is designed to clarify which […]
Author Archives: Rocio Sanchez
Music Ally Report : Q2 International Focus
We’re trying something different with our Q2 report. From now on, it’s going to be our International Focus edition, gathering our country profiles from throughout the year into one report, for a snapshot of music industry trends and views from around the world. This inaugural edition is divided into regions. From the Americas we have profiles of Argentina, […]
Country Profile – United Kingdom 2021
The UK’s recorded music industry continues to grow, both at home and abroad, although Brexit remains a headache for new UK talent.
Country Profile – South Africa 2021
South Africa is bursting with musical talent – but its industry has to compete with a creaking digital infrastructure.
The Sandbox Guide to… Live Audio
Our latest Sandbox Guide walks you through live audio – and how to use platforms like Clubhouse, Spotify’s Greenroom, and Twitter’s Spaces to create loyal fan communities, redefine the concept of “performance”, and host listening parties for new music or re-releases. (It arrives right on time, too: yesterday Spotify announced its Greenroom live audio app soft-launch!). This Guide is […]
Instagram wants you to know how its algorithms work
“It’s hard to trust what you don’t understand. We want to do a better job of explaining how Instagram works,” is how Adam Mosseri, the boss of the Facebook-owned app, began […]
Country Profile – Indonesia 2021
Indonesia is the world’s fourth most populous country and well served for streaming services. So how much potential does it have for the global music business?
Country Profile – Germany 2021
Germany’s music industry has held up well in the face of the pandemic, although some ill effects are yet to come in one of the world’s biggest music markets.
Country Profile – Egypt 2021
Egypt is a music industry powerhouse in the MENA region, with fierce competition in its streaming business. So why isn’t it better known among the global music industry?
The Sandbox Guide to… Discord: expert advice, practical skills, and case studies to make Discord work for you
The new and improved Sandbox Guide is here! This longer, extra-focussed “Guide” format is designed to be your essential companion in the ever-shifting challenge of successfully connecting with your audience. It has more practical skills, more expert recommendations, more vital takeaways, and more case studies to learn from. Our first Guide looks at Discord, the […]
Country Profile – Japan 2021
Recorded music revenue took a dive in Japan in 2020, although there may be signs that the country is finally coming around to streaming
Country Profile – Chile 2021
Chile might be not as well known for producing music as its Latin American neighbours but its music industry punches above its weight