Posted inSandbox

Sandbox Issue 274: OMG, NFTs, WTF? Music Ally’s guide to making and selling an NFT

Lead: After two excitable months, the wild, get-in-on-the-ground-floor hype around NFTs is starting to abate somewhat, and while interest – and cynicism – remains high, now is a good time to find out what we have learned so far. So here’s Music Ally’s analysis and guide to making and selling NFTs. What did people who made them find out? […]

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Posted inReports

Music Ally Report : Q1 2021 Edition

Our main feature this quarter is an analysis of the UK’s music streaming economics inquiry, including its key talking points so far, and what might happen next. The report went to press before this morning’s story about more than 150 artists backing calls for ‘equitable remuneration’ to be extended from broadcasting to streaming, but you […]

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Posted inSandbox

Sandbox Issue 273 :: Marketing electronic music in 2021

Lead: Historically,  DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic music in 2021? We speak to a host of big players, like Monstercat, Spinnin’ Records, Defected, AEI Group, Anjunabeats and Ninja Tune, to […]

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Posted inSandbox

Sandbox Issue 272: DSP’s Emerging Talent Programmes – how do you get on one, what happens if you do, and is there a catch?

Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly sought after – so what is experienced by that lucky few? Is it really the win-win it seems? What do artists need […]

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Posted inSandbox

Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]

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Posted inSandbox

Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?

Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms, each with unique creative, time, and emotional pressures, was a stressful enough existence before Coronavirus made the need to be always-online seem all the more urgent. […]

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Posted inSandbox

Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their aesthetic, ethos and fandom require patience and context; and while their fanbase wants their favourite artists on streaming services, they also demand special physical products […]

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