France’s recorded music industry may have grown ever so slightly in 2020 but – in comparison with its neighbours – it might seem a little too static for comfort.
Lead: After two excitable months, the wild, get-in-on-the-ground-floor hype around NFTs is starting to abate somewhat, and while interest – and cynicism – remains high, now is a good time to find out what we have learned so far. So here’s Music Ally’s analysis and guide to making and selling NFTs. What did people who made them find out? […]
Our main feature this quarter is an analysis of the UK’s music streaming economics inquiry, including its key talking points so far, and what might happen next. The report went to press before this morning’s story about more than 150 artists backing calls for ‘equitable remuneration’ to be extended from broadcasting to streaming, but you […]
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic music in 2021? We speak to a host of big players, like Monstercat, Spinnin’ Records, Defected, AEI Group, Anjunabeats and Ninja Tune, to […]
Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly sought after – so what is experienced by that lucky few? Is it really the win-win it seems? What do artists need […]
The USA’s digital music market is one of the most vibrant globally and shows little sign of slowing down, even if the price paid for subscriptions is slowing
Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature offering welcome progress. The power of Twitch as a marketing, communication, and community-building tool is also still open to debate […]
After coming late to streaming, Canada is now experiencing a boom in subscriber numbers and overall music consumption.
Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms, each with unique creative, time, and emotional pressures, was a stressful enough existence before Coronavirus made the need to be always-online seem all the more urgent. […]
South Korea’s music business remains buoyant in 2021, with digital music in particular on the rise – despite K-Pop fans’ enduring love of physical goods
Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their aesthetic, ethos and fandom require patience and context; and while their fanbase wants their favourite artists on streaming services, they also demand special physical products […]
Hungary came late to digital music but is rapidly making up for lost time, transforming it into one of Europe’s fastest-growing music markets