Posted inSandbox

Sandbox Issue 268: YouTube Premiere Playbook

Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It also means that uploading a great music video is not enough – artists must reach the fans that care and […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inSandbox

Sandbox Issue 267 :: The Optimism Issue. 2021

Lead: 2021 – The Optimism Issue:  Let’s not dwell any longer than necessary on the seemingly never-ending year of challenges that was 2020. In this issue we look forward with optimism and find many reasons to be cheerful in 2021. We asked our international panel of industry experts to explain what gave them hope in […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inReports

Music Ally End-of-Year Report :: 30 Trends of 2020

It’s time for our end-of-year trends report. And no, it’s not just a giant, printable poster of a Covid-19 virus. Nobody wants that on their wall. We couldn’t ignore the novel coronavirus and its effects on the music industry, of course, but our choice of the 30 key trends of 2020 ranges widely beyond that […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inSandbox

Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS

It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking number of entries this year, so in keeping with another notable seasonal deliverer of gifts, we made a list and checked it twice, to painstakingly […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inSandbox

Sandbox Issue 265: Distributors’ New Playlist Game-Plan

Lead: Distributors’ New Playlist Game-Plan: Distributors, keen to place songs onto powerful playlists, are becoming much more proactive in their approach – whether that means building standalone playlist brands with large followings, or sweet-talking a network of curators like old-school radio pluggers. We talk to FUGA, Idol, ONErpm and CD Baby about the new approaches distributors […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inSandbox

Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners

Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]

To access this post, you must subscribe. If you are already a subscriber, log in here.