Lead: YouTube Premiere Playbook – Youtube offers dizzying depth of content (500 hours of video uploaded each minute) and breadth of fan access (over half of music fans regularly watch music videos on the platform). It also means that uploading a great music video is not enough – artists must reach the fans that care and […]
Author Archives: Rocio Sanchez
Country Profile – Belgium 2021
Belgium may not be a digital music powerhouse but music streaming is in the ascendance there, after DSPs improved their service in the country.
Sandbox Issue 267 :: The Optimism Issue. 2021
Lead: 2021 – The Optimism Issue: Let’s not dwell any longer than necessary on the seemingly never-ending year of challenges that was 2020. In this issue we look forward with optimism and find many reasons to be cheerful in 2021. We asked our international panel of industry experts to explain what gave them hope in […]
Country Profile – Russia 2020
After a standout performance in 2019, the Russian recorded music industry looks set to continue its path towards being a global top 10 market.
Country Profile – Netherlands 2020
A tech-savvy population that has wholeheartedly embraced streaming has insulated the Dutch music industry from the worst effects of Covid
Music Ally End-of-Year Report :: 30 Trends of 2020
It’s time for our end-of-year trends report. And no, it’s not just a giant, printable poster of a Covid-19 virus. Nobody wants that on their wall. We couldn’t ignore the novel coronavirus and its effects on the music industry, of course, but our choice of the 30 key trends of 2020 ranges widely beyond that […]
Sandbox Issue 266: 2020’s BEST MUSIC MARKETING CAMPAIGNS
It’s here: Sandbox’s shortlist of the best, most original, and most impactful music marketing campaigns of 2020 – a celebration of this year’s most remarkably innovative and creative work. There were a record-breaking number of entries this year, so in keeping with another notable seasonal deliverer of gifts, we made a list and checked it twice, to painstakingly […]
Sandbox Issue 265: Distributors’ New Playlist Game-Plan
Lead: Distributors’ New Playlist Game-Plan: Distributors, keen to place songs onto powerful playlists, are becoming much more proactive in their approach – whether that means building standalone playlist brands with large followings, or sweet-talking a network of curators like old-school radio pluggers. We talk to FUGA, Idol, ONErpm and CD Baby about the new approaches distributors […]
Country Profile – Brazil 2020
Brazil’s digital music industry has made up for a slow start with years of growth, a trend that should continue into 2021 and beyond
LiveXLive financials show a $10.2m loss for Q3 2020
US livestreaming and podcasts firm LiveXLive is a public company, so it’s one of the few companies in that space whose numbers we get quarterly insights into. The numbers for […]
Sandbox Issue 264: Lo-fi, hi-impact – how lo-fi hip hop brands are chilling out millions of devoted listeners
Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]
Country Profile – Australia 2020
Digital business has held up well and international revenue reached an all-time high in Australia despite inevitable levelling off as a result of Covid-19