brands

Read More

Spotify launches vodka-backed podcast series Ebb & Flow

Spotify’s push into podcasts continues with the launch of Ebb & Flow, a ‘branded original’ podcast focusing on hip-hop and R&B. Hosted by DJ Jasmine Solano, it promises to focus on “the hustlers, dreamers...
Read More

Royal Blood, Samsung and lessons from 360-degree livestreaming

This guest column comes from Ian Baverstock, managing director of Focal Point VR: Focal Point VR recently provided the live streaming technology for a product launch; a major brand showcasing a fast rising band at an exclusive...
Read More

Jaguar Land Rover hiring engineers via Gorillaz app

We, like many labels, have often pondered the question of why a music fan would download and use a standalone app – even from their favourite artist. Until today, the answer ‘to get an engineering job at Jaguar Land...
Read More

Shazam goes deeper with its augmented reality tech

Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
Read More

Spotify UK bags Danone, Bose and Samsung for ‘branded moments’

Spotify’s latest advertising initiative involves selling ‘branded moments’ to brands based on its popular playlists. The initiative launched in the UK in late 2016, and now Spotify has announced that Danone, Bose,...
Read More

Music and brands: tips from Vice, Converse and Levi’s

You know the hardy perennials of any conference panel on brands and music: it’s not just about a big cheque; it has to be authentic; it has to be a meeting of creative minds, etc. Would the ‘I’m With The Brand’...
Read More

YouTube buys FameBit to connect creators with brands

Music rightsholders are continuing their efforts to squeeze greater per-stream payouts out of YouTube, but in the wider world of YouTubers, the real money has been in brand partnerships for some time now. From vloggers...
Read More

LoveLive talks branded content, music and virtual reality

“Sports rights are very easy to deal with: they’re federated. And of course, music rights as we know are a clusterfuck. That has traditionally been offputting for brands.” Richard Cohen, CEO of video agency LoveLive,...
Read More

Burberry tops rankings in FTSE 100 social-media report

Social media firm Battenhall has published a report ranking the companies on the FTSE 100 index for their social media usage. It claims that fashion brand Burberry is the top firm for the fourth year in a row, but that...
Read More

Brand new: music and branding reborn for digital

There is a complex push and pull dynamic happening with digital and brands. On the one hand, digital is allowing younger consumers to become invisible; on the other hand, the push for more content means smaller acts are...
Read More

Brand Aid Part 2 – Sandbox 160

In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
Read More

Brand Aid Part 1 – Sandbox 159

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...