Andrew McMahon signed with Nettwerk Music Group in March 2023. The team explain how they lined things up for his new album.
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Category: Campaigns
Posted inCampaigns
Behind the Single: Libianca
5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for a rush of Christmas hits to enter the charts and offices to shut down.
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Campaigns :: 3 May 2023 – Pink Floyd, Sigur Rós, J Dilla, Squid
Pink Floyd in Australia, digital goodies from Sigur Rós, Stem Player works with J Dilla’s estate, and Squid’s interactive game.
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Behind The Campaign :: CKay
Nigerian Afrobeats singer CKay put out his first EP in 2017 through Chocolate City and the label then entered into a partnership with Warner Music Africa in 2019 where he was identified as an act with international potential.
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Behind the Single: PinkPantheress, Ice Spice – ‘Boy’s a liar Pt. 2’
Behind The Single: How to market a modern collaboration Track: PinkPantheress, Ice Spice “Boy’s a liar Pt. 2” (Released: 3 February 2023) Label: Warner Records UK Metrics: Peaked #2 on the UK singles chart, and verified Gold Peaked #3 on the US Billboard Hot 100, and certified Platinum in the US #1 on Spotify UK, […]
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Campaigns :: 6 April 2023 – Pink Floyd, Apoki, Dice, Cari Lekebusch
New and noteworthy campaigns from Pink Floyd, Apoki, Dice and Cari Lekebusch.
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Behind The Campaign :: SZA
US R&B singer SZA released SOS, her second album, in December 2022. Sej Jheeta (marketing manager and A&R at RCA in the UK) and Luke Smith (digital marketing manager at RCA in the UK) explain the campaign.
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Behind The Campaign :: Jagwar Twin
Josh Hubberman, CTHDRL co-founder and Jagwar Twin’s manager, explains how the campaign for the album 33 took shape.
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Behind The Campaign :: Ayra Starr
Afrobeats singer Ayra Starr released her debut album, 19 & Dangerous, in 2021 and started to build a presence outside of her home country of Nigeria, working with Mavin Records and Platoon to achieve this.
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Campaigns :: 8 March 2023 – U2, 50 years of hip-hop, Nina Simone, Yoko Ono
Just say Bo-no: U2 announce Las Vegas residency 50 sent: Warner celebrates a half century of hip-hop My Baby Just Cares For UMe: Universal marks 90th birthday of Nina Simone Yoko O-nonagenarian: singer and artist turns 90 with Wish Tree Just say Bo-no: U2 announce Las Vegas residency If you are going to announce to […]
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Posted inNews
Behind The Single: Sleaford Mods – ‘UK GRIM’
When Sleaford Mods launched their new single “UK GRIM”, it saw people chatting about it and sharing to an extent that was unprecedented for the band.
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Behind The Campaign :: Interpol
US indie rock band Interpol released The Other Side Of Make-Believe, their seventh studio album, on 15th July 2022. It was their first new album in four years and the campaign was focused on re-introducing the band and also reawakening lapsed listeners.
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