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Data Dive: 10 key facts about Snapchat

With 150 million daily active users (DAUs), Snapchat has become a vibrant social network in its own right, used by a growing number of musicians and brands.

Launched in 2011, the app started as a fast way to share photos with friends that would self-delete after being viewed. It’s since expanded into videos, as well as face-altering ‘lens’ effects; partnerships with media publishers; and messaging.

If you’re still getting up to speed with what Snapchat is and what it might mean for the music world, we’ve created an infographic based around 10 key figures, and what they say about the service.