Tools analyses the emerging platforms that will help you reach new audiences. Published monthly as part of Sandbox.
In the year or so since its launch, AI startup Kaiber has been making waves, being used by artists such as Kid Cudi, Linkin Park and Grimes, and has generated 5 million sign-ups in this time. Recently, it has announced the launch of an app which includes some interesting – and in-app only – new features […]
We’ve recently reported that the startup Afterparty raised $5m of funding for its superfan platform. Our marketing and training team took the chance to find out more about what Afterparty does to help artists engage their superfans. Features Essentially, Afterparty offers three core features for artists: Digital collectibles that provide tiered access to livestreams and […]
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon looking into where this website was built on, we discovered the tool Wyng, which made us curious to find out more. Here’s what we found. […]
There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different purposes. VoxFeed is an interesting platform, because it’s potentially a cost-effective solution to generate UGC across social platforms, and might provide teams with some flexibility […]
At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something special. It feels like a nice way to bridge the physical and digital worlds, and excite fans. For example, some recent campaigns that come to […]
2023 is the year when we’ve seen the rapid emergence of AI-powered solutions across many sectors of the music business. (Music Ally has been following those trends closely – you can see our archive of AI-focussed analysis here, including our Startup Files piece on Audioshake here) AudioShake is a powerful AI tool that can take a […]
SET.Live is a direct-to-fan engagement tool to help artists build relationships with their concert-going fans.
With the increasing popularity of online video content consumption, music industry professionals are seeking new ways to increase their artists’ reach, fan engagement, and ultimately, generate revenue. Social media channels thus play a pivotal role in shaping the industry. However, measuring the value of the video assets and monetising them can be challenging. Remedy is […]
Medallion is a platform that uses web3 technology and where artists can create digital worlds – with the aim of fostering fan communities, drive engagement, provide actionable insights, and unlock […]
It’s crucial for artists to have a strong online presence – however, with so many platforms available, it can be challenging to know which ones are impactful and where to focus […]
Imagine you have a new artist release coming up. Or perhaps you’d like to announce a new show or a new merchandise addition to an artist’s shop. How are you […]
Offstage is an invite-only data and analytics tool. It brings together data from different platforms (ticketing, streaming, social media etc) and provides teams with an insights tool powered by AI.
