Posted inTools

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves, being used by artists such as Kid Cudi, Linkin Park and Grimes, and has generated 5 million sign-ups in this time. Recently, it has announced the launch of an app which includes some interesting – and in-app only – new features […]

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Posted inTools

Tools :: Afterparty

We’ve recently reported that the startup Afterparty raised $5m of funding for its superfan platform. Our marketing and training team took the chance to find out more about what Afterparty does to help artists engage their superfans. Features Essentially, Afterparty offers three core features for artists: Digital collectibles that provide tiered access to livestreams and […]

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Posted inTools

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon looking into where this website was built on, we discovered the tool Wyng, which made us curious to find out more. Here’s what we found. […]

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Posted inTools

Tools: VoxFeed

There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different purposes. VoxFeed is an interesting platform, because it’s potentially a cost-effective solution to generate UGC across social platforms, and might provide teams with some flexibility […]

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Posted inSandbox

Tools :: Lob

At Music Ally, we love to see campaigns that incorporate physical mail to fans – whether it’s for the purpose of teasing new music or simply rewarding superfans with something special. It feels like a nice way to bridge the physical and digital worlds, and excite fans.  For example, some recent campaigns that come to […]

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Posted inTools

Tools :: AudioShake

2023 is the year when we’ve seen the rapid emergence of AI-powered solutions across many sectors of the music business. (Music Ally has been following those trends closely – you can see our archive of AI-focussed analysis here, including our Startup Files piece on Audioshake here) AudioShake is a powerful AI tool that can take a […]

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Posted inSandbox

Tools :: Remedy

With the increasing popularity of online video content consumption, music industry professionals are seeking new ways to increase their artists’ reach, fan engagement, and ultimately, generate revenue. Social media channels thus play a pivotal role in shaping the industry. However, measuring the value of the video assets and monetising them can be challenging. Remedy is […]

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