In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The […]
Category: Tools
Tools analyses the emerging platforms that will help you reach new audiences. Published monthly as part of Sandbox.
Tools: Viberate. The all-in-one platform for growing your music career
With so much analytic data for artists and their teams to chew over, their challenge is digesting this data in a way that delivers insight and helps grow an artist’s […]
Tools: Feed. Automate Instagram and Facebook advertising
Nick Edwards and Joshua Jankowski built Feed as a tool that automates the advertising of organic content on Facebook and Instagram to build an artist’s audience, having artists with smaller […]
Tools: IsItAGoodPlaylist.com. Analyze Spotify playlists to know if they’ll increase your stream count
According to Chartmetric, Spotify boasts over 270k+ curators, 1.1m+ playlists and 8.6k+ self-curated playlists, providing a fertile ground for playlist pitching. While editorial playlist placements on Spotify are notoriously competitive […]
Tools: Portes. Connect artists directly to their fans in under 3 seconds, with a bespoke VIP experience
Consumer concerns around online privacy, and new regulations such as GDPR, COPPA and CCPA are causing complications for tech giants like Facebook, Google and TikTok; and are increasingly seen as […]
Tools: Deezer Backstage. Designed to bring artists and music professionals closer to their audience
Last year, Deezer became the first DSP to actively promote and test a user-centric payment system. At the same time, the streaming service began properly rolling out its own artist […]
Tools: Keyhole. Measure the impact of their social media & influencer campaigns
Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits. One constant in its suite of features […]
Tools: RoadNation Empowers Creators and Fans to Build Tours Together
When it comes to touring, independent artists and their teams often face significant revenue risks. RoadNation aims to help mitigate this risk and drive more fan engagement through a direct […]
Tools: Show4me. Music Interaction Network for the music industry professionals and music lovers.
Show4me calls itself a “music interaction network”, with the promise of allowing fans to interact with artists in a sort of social media fanclub. Having raised a total of $13.5m […]
Tools. Toneden: Automated Social Marketing
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into […]
Tools: Fangage. Activate your Superfans
Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can […]
Launching Stationhead–The First ‘Stories’ Format for the Music Industry
A year ago, Music Ally ran the first-ever interview on New York startup Stationhead as the company emerged from stealth mode. Since that first interview, publications including Billboard, TechCrunch and Forbes have […]