With 2.8bn global monthly active users, Facebook is clearly a platform that needs careful attention from artist teams. With more and more monetisation features for artists and the launch of premium music videos on the platform, in direct competition with YouTube, Facebook has gained renewed attention and relevance.
This module explores the various ways artists can best utilise the platform to promote their music, connect with fans and drive revenue. We go in depth on how best to optimise an artist’s Facebook Page, looking at the various settings and tools to make best use of the platform’s backend. We also look at tips and tricks on how to drive engagement across posts and videos, whilst providing you with inspiring content examples.