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Instagram Best Practice

Content Strategy, Optimisation & Useful Features

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USD£75 month / £450 year
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Instagram grew to over 1bn Monthly Active Users in under a decade from its launch in 2010. Over that period, it became one of the most important platforms for connecting artists and fans. In this ‘Instagram Best Practice’ course from Music Ally, we will discuss how to optimise your Instagram profile and give deeper insight into the type of content that drives discovery and engagement on Instagram. We will also look at some of the latest features that artists can use to attract, retain and monetise their fanbase.


Kushal (or Kush for short) is Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He has worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.