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The Release Playbook: Pre-Release Set Up (Part 1)

Preparing your release for success

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USD£75 month / £450 year
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Music Ally has developed ‘The Release Playbook’ series to help artists and their teams understand the different elements of a successful release set up and execution. The courses will cover what to consider and what to set up before release, activities on the day of release as well as post-release, in order to grow an artist’s fanbase and drive engagement. They also offer useful checklists, examples and case studies.

In this first course, we will walk you through how to properly set up a release in advance: from compiling all necessary metadata, creating powerful release assets, preparing an Electronic Press Kit and setting up/optimising profiles on all important streaming and social platforms. We will also present all relevant image guidelines across key platforms to ensure your imagery is always on point.

Throughout the course, we will recommend helpful tools for website building, email marketing, content creation and more. This introductory module will be a useful guide both for artists and teams that are set to release for the first time, as well as for seasoned artists and marketers who can return to this module to help them keep track of everything in the lead up to a release. It is designed to be a guide for anyone that is working on music releases – be that a musician, manager or label representative.


Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.