What Is Remarketing And Why do Artist Teams Need To Know About It?

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In this course, you will learn all about remarketing and why it is such a vital part of your music marketing strategy.

From initial audience data capture using tools such as Facebook Pixel or Google Ads Tag, to converting audiences into fans and paying customers, this course covers the principles of remarketing and how it can be used to drive brand awareness, engagement and sales.

We will also discuss some of the most important platforms and tools for remarketing in the music industry and how you can implement this strategy effectively. Finally, we will show you some real-life examples of remarketing being used in artist campaigns.

Kushal (or Kush for short) is Music Ally's Head of Training, responsible for delivering digital strategy workshops and consultancy to the music industry. He has worked with a broad spectrum of clients including Sony, Universal, Warner, Beggars Group, BBC, MMF, BPI, AIM, BIMM, Berklee College of Music and Platoon. Kush also works across Music Ally's marketing services roster and has worked on campaigns for the likes of Hollywood Records, Blue Raincoat Music and Rare Sound. Kush has always had a keen interest in technology, initially working at a financial technology company after graduating from The London School of Economics. He continues to explore the latest trends at Music Ally, regularly conducting research and hosting webinars on topics such as gaming and livestreaming. His past music industry experience ranges from playlist pitching at independent label AntiFragile Music to social media management at music marketing agency Burstimo. His diverse professional background offers him a unique perspective on a range of artist marketing strategies.