Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via 15 second videos. The likes of Triller, Instagram Reels and Snapchat are key competitors offering similar features, with each having their own distinct audience, culture and user behaviour.
In this course, we will look at the specifics of each of these platforms and how they compare against TikTok. We will also give practical advice on how artists can best use each platform to engage their audience. We want to equip viewers with an understanding of how these platforms can fit into an artist’s social strategy and help you to make informed decisions about which platforms to focus your efforts on.