In this course we explore the nuances of marketing artists and music on streaming services. We will cover what artists, managers and music marketers need to know when trying to achieve streaming success.
We’ll also cover release strategies that are tailored to streaming, as well as pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities and how to leverage insights to improve an artist’s growth trajectory on streaming services.
We also take an in-depth look at playlisting strategies across editorial, algorithmic and third-party playlists. In the final section, we will showcase some inspiring campaign examples of artists using various tools and strategies to make an impact on streaming services.