Streaming Marketing

Engaging And Converting Fans On DSPs

Current Status
Not Enrolled
£75 month / £450 year
Get Started

In this course we explore the nuances of marketing artists and music on streaming services. We will cover what artists, managers and music marketers need to know when trying to achieve streaming success.
We’ll also cover release strategies that are tailored to streaming, as well as pre-save and pre-adds, smart links, tools to build followers on DSPs, on-platform marketing opportunities and how to leverage insights to improve an artist’s growth trajectory on streaming services.
We also take an in-depth look at playlisting strategies across editorial, algorithmic and third-party playlists. In the final section, we will showcase some inspiring campaign examples of artists using various tools and strategies to make an impact on streaming services.

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.