Streaming Optimisation & Analytics

Optimise artist profiles and analyse performance

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£75 month / £450 year
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This module covers a range of essential tips and tactics to help artists, labels, managers and their wider teams to optimise their streaming profiles and understand the marketing and analytics tools offered by each platform. These include features that help promote your releases, monetisation opportunities, useful integrations and a dive into the analytics offered by each platform to better understand your audience.

We look at the different levels of customisation available within the main streaming platforms; look at how to integrate merch and ticketing into them; provide tips for how to build audiences and drive further growth; explore different track highlighting features; and provide an overview of each platform’s strengths.

The course is supplemented by summary slides which provide a useful reference point of everything presented in the course; as well as links to relevant Music Ally and third-party content which helps augment the video with additional insight and analysis.

At the end of the course there is a quiz based on the key topics covered in the module. The pass rate is 70% and all participants who pass the course will receive a dated certificate from Music Ally for this particular module.

By the end of this course you should have learned how to: gain access to the key western streaming platforms (Spotify, Apple Music, Amazon Music, YouTube, Deezer and Pandora), ensure that your profile is optimised to best represent your brand; be aware of the marketing opportunities provided by each platform and understand how to navigate their analytics.

Originally from Atlanta, GA, Patrick went to Belmont University in Nashville, TN to learn the music business. In 2007 he escaped to the UK, for various reasons he can’t go into, and has been working in the UK music industry ever since. He started out working with indie labels and artists, doing what he called "web presence management”, making dope MySpace pages and being just about the only person with access to Facebook Ads in the UK. (As they only let Americans book them back then.) He served as Head of Digital Marketing for digital distributor AWAL, and eventually VP, Digital Marketing for Kobalt’s Label Services division, now called AWAL Recordings. 2018 saw him join Music Ally, where he is now COO, and oversees company operations including digital marketing campaigns and business strategy, as well as training the global music industry. He also lectures at The University of Westminster, Falmouth University and Berklee College of Music. And when he’s not doing that, he manages recording artist Ruben Dawnson.