The Release Playbook: Post- Release (Part 4)

Keep Driving The Success Of Your Release

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Music Ally has developed ‘The Release Playbook’ series to help artists and their teams to set up and execute successful release campaigns. What should you consider and what do you need to have set up before release? What activities need to take place before, on, and after the day of release? Why are these activities necessary in order to grow an artist’s fanbase and drive engagement? By the end of this series of modules, you will have answers to all of these questions. We will also provide you with useful checklists, examples and case studies.

In the fourth course in Music Ally’s Release Playbook series, you will learn about how to keep pushing and marketing a release post-release. We will start by looking at how to sustain reach and awareness with different supporting content types, social tools, streaming-focussed activations, digital advertising, and by creating conversation around the artist and their music. You will also learn how to monitor the campaign, by measuring, attributing and optimising. Finally, we will present some useful tools to carry out these tasks.

Marlen has a background in music and brand partnerships, initially working for Universal Music in Germany and Switzerland. She subsequently obtained a Masters in Music Business Management in London, further developing her expertise in areas such as integrated marketing campaigns and Intellectual Property and Copyright Management. Since joining the Music Ally team, she works across their marketing services and delivering training to a wide range of clients including the MMF and BPI. She also writes for the Sandbox publication analysing the latest marketing tools and case studies.