Over two billion people use YouTube every month, making it second only to Facebook in terms of Monthly Active Users globally. The YouTube ecosystem consists of gamers, comedians, lifestyle vloggers, film studios and of course, musicians. But what can the music industry learn from the most successful non-music YouTube Channels about how to grow an audience? What tools and opportunities are there on YouTube that can help us to achieve this? Music Ally’s YouTube Ecosystem course answers these questions whilst offering an overview of music’s place in the wider YouTube landscape.