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Future music marketing: Hits or Hype?

April 16, 2015 @ 6:30 pm - 9:00 pm

An evening event taking place on 16th April 2015 at the wonderful ReedSmith venue in London we are pleased to present:

Future music marketing: Hits or Hype?

Sponsored by                       


As the possibilities of marketing in the digital realm become evermore diverse and complex, we have recognised the need for a forward-thinking and frank discussion about the most exciting digital marketing platforms and technologies used (or hyped about) today.   With short presentations by Music Ally giving the lowdown on their current use, we will have a panel of five experts we are bringing together, some of the top digital marketing people in the business, to discuss the merits of this next generation of marketing tools.

Confirmed Panelists:

Katie Ray                                          Digital Marketing Consultant, Modest Management!

Niamh O’Reilly                                 Digital Director, Sony Music

Dino Burbidge                                  Director of Innovation and Technology, WCRS

Sammy Andrews                              Head of Digital, Cooking Vinyl

Jessica Roe                                      CEO, Level Theory

The categories we will be covering are as follows:

Messaging apps

Video and online advertising

Streaming: what can these platforms offer a marketer?

VR (Oculus Rift etc), Wearables and Internet of Things/Location

Considerations include:

-Will that tech move the needle, or is it overhyped?
-Which startups in that area are doing good things?                                                                                             -How could the tech evolve to best suit music’s needs?

and many more…!

A summary of the agenda  for each category would be as follows: a short presentation by us (3-5 mins) to explain the tech with the latest research and a case study of successful use, followed by a panel discussion (10-15 mins on each) chaired by the editor of our digital marketing publication Sandbox, Eamonn Forde.

All followed by networking drinks and nibbles : )    



Smart links for music marketing.  Addressing the complexity in music consumption, Linkfire links reach all fans in one fell swoop.


Our host sponsor is



April 16, 2015
6:30 pm - 9:00 pm


Music Ally
+44 20 72503637


Reed Smith
20 Primrose St
London, Greater London EC2A 2EW United Kingdom
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>> You can view Music Ally's previous events in our Event Archive.