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New Webinar Courses: Digital in Practice: Connections and Advanced

May 15, 2017

Music Ally is pleased to announce the return of its popular  “Digital In Practice: Advanced” webinar training course for May/June 2017, along with the second run of its new “Digital In Practice: Connections” course too.
These two different but complementary 5 module courses can be taken together as a set, or individually.  Our Digital in Practice training programme provides you with the spectrum of digital knowledge needed to tackle the fast-evolving new music business.

Previous Attendees:

“Easily the best course on offer for digital music marketing… Great value for money”

“At Spotify we really need to be on top of digital, and Music Ally’s Digital in Practice course really helps to give you a thorough grounding in this.”

“This training with Music Ally opened my eyes on a range of possibilities for digital marketing that I didn’t even know existed. “

“Digital In Practice: Advanced”

Focusing on the next stages of the music industry’s digital development, in this course we explore future media and entertainment trends, dive into video beyond YouTube, uncover how to drive results within streaming services, walk through the most advanced advertising techniques for social media and Google, and look behind the curtain of the best and most interesting of recent campaigns. From retargeting and mobile advertising through virtual reality and blockchain technology, we’ll keep you on top of the latest industry trends and tools to make campaigns that stand out from the crowd.

Module 1: Future Trends

Module 2: Video Beyond YouTube

Module 3: Advanced Advertising

Module 4: Streaming Marketing

Module 5: Campaign Surgery


“Digital in Practice: Connections”

This course focuses on the best ways to connect with fans across the most popular social media, messaging apps and digital platforms.  Full of insights and best practice tips, this will give you the understanding and confidence to plan and implement your campaigns more effectively.  From interpreting data through to content posting strategies, this course gives you the most up-to-date and cutting edge knowledge available.

Module 1: Facebook, Twitter, Instagram

Module 2: YouTube

Module 3: Messaging Apps

Module 4: Data and Insights

Module 5: Direct to Consumer
More Details

  • Each module is 1.5 hours long (including 15 mins of Q&A) and takes place at 3pm UK time on the following dates (Connections/Advanced):

15th/17th May, 22nd/23rd May, 29th/30th May, 12th/13th June, 19th/20th June

  • If you cannot make a module live, no problem at all… you will be provided with a recording of the session
  • LIVE interactive presentation by our lead trainer, and questions can also be submitted to be answered at the end of the session

Please contact for pricing and to book your place. Group discounts are also available.  We look forward to hearing from you!

Music Ally is a UK Learning Provider. UKPRN (UK Provider Reference Number): 10029483



May 15, 2017
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