Digital Strategy & Marketing Services
Music Ally has been covering and consulting around digital music since 2002, advising labels and their artists how to adapt to new technology trends, including marketing effectively. Our daily news bulletins and fortnightly Sandbox reports – example HERE – have given us a deep insight into the mechanics of successful digital campaigns. We are also the leader in digital-marketing training for the music industry, having coached teams across the spectrum of major and independent labels. This knowledge and experience feeds in to our digital marketing services offering. So what can we do for you?
Digital Health Check
We’ll start with your presence on search engines, looking at where your artist’s fans (and potential fans) are being directed when they search online. We’ll assess how you can affect those search results, as well as optimising your website, social media, streaming, third-party and digital-retail profiles to maximum effect.
We’ll then comb your social media and web presence and identify which areas need some optimisation. Our team will report back with recommendations to help you interact with fans more easily, while giving the maximum exposure to the content you want to promote.
(We can also implement those findings for an additional fee.)
We can run bespoke digital advertising campaigns, primarily across Google, YouTube and Facebook / Instagram. From promoting content or setting up and targeting audiences to serving a retargeting pool, we can ensure your content is promoted to the right audience, and help you communicate effectively to your fanbase.
YouTube Assessment and Optimisation
We will assess your YouTube channel and video presence, then optimise it to ensure you’re getting the most out of YouTube’s recommendation algorithm – which the service says generates 70% of watch-time. We’ll help you guide fans to the videos you want them to see.
Facebook and Instagram Assessment and Optimisation
We will assess your Facebook and Instagram presence and content, then optimise it to ensure you’re cutting through the noise on the social networks, reaching your artists’ existing audience as well as putting their content in front of potential fans who should love them.
Audience, Remarketing and CRM Setup
It’s more important than ever to build your own database of fans rather than just rely on the social networks and streaming platforms. We can help you set up retargeting pixels across all your properties and links, as well as helping you consolidate your mailing list and capture data smartly. We’ll also help you segment your Facebook and Instagram audiences so they are easily targetable. We can then help you communicate with those fans, or pass the details to you or a partner to run.
Creative Ideas / Development / Innovation
We will put our knowledge of digital platforms and tools to work for artists and labels, coming up with creative ideas and innovative ways to promote your music and connect with fans: from creative ideas for marketing campaigns, to experimenting with new technologies and tools.
Digital Marketing Plans
We write marketing plans, with a focus on digital, for a variety of artist and label needs. Those include releases, such as singles, EP’s, and albums, as well as tours, films and other activities you need a campaign around. We’ll help you plan:
- Release setup
- Social media & audience insights
- Creative ideas
- Digital advertising
We offer full-service campaign implementation, of our marketing plans, or any other areas you may need digital expertise. This bespoke service can be used for as much or as little as you need.