marketing tools

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Tools :: Subtext

While being active on the big social media platforms is part of virtually any artist’s job, it’s often other places we think of when it comes to truly nurturing fanbases. If artists want to ensure their messages reach...
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Tools :: Feature•fm

When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, or DSP follows –  are of...
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Tools :: Ristband

Fresh off the back of revealing their platform at SXSW, Music Ally spoke to Ristband – a company that wants to make virtual concerts in the metaverse accessible and meaningful to the independent artist community and...
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Tools: NFT Marketplace Roundup

With this month’s Sandbox guide focusing on creating NFTs, this issue of Tools aims to provide a quick comparative overview of some of the NFT marketplaces mentioned in the guide: OpenSea, Rarible, OneOf, and NiftyGateway....
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Tools :: LabelRadar

LabelRadar wants to benefit artists, labels, promoters and fans alike. For artists, it democratises access to key decision makers in the industry by streamlining the demo submission process. It helps labels and promoters...
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Tools :: Fanbace

Merchandise is an important revenue stream for artists, and a means to create stronger bonds with their fans. With a focus on removing the barriers of the traditional merchandise model, sustainability and maximising merch...
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Tools: PlaylistSupply

Achieving playlisting for an artist is hard work, whether that be through editorial or third-party playlists. While editorial is hyper-competitive, the third-party playlist space can be… let’s say, shady – and...
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Tools: Vertigo Music

If you’ve read our Sandbox Best Music Marketing Campaigns of 2021 report, you’ll know that listening parties were a big deal in 2021! It makes a lot of sense: they drive up excitement during release week, allow artists...
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Tools :: Tunespeak

We last wrote about musician-to-fan loyalty platform Tunespeak in 2018, as part of our essential marketing tools kit of the year feature. Jessica Savage, then director of digital strategy and marketing at Kobalt, called it...
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Tools: Band Theme

Even in the age of TikTok, Fortnite, and VR fitness, artists need websites, for essential purposes, like owning the relationship with their fans, or promoting current activities – or simply for SEO purposes. But user-friendly...
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Tools :: Amazon Music for Artists – Release Pitch Tool & Spotlight

Since launching their Amazon Music for Artists backend in March 2020, Amazon Music has continued to add new features within the app, and the Spotlight feature or their Twitch integration are useful ways for artists to grow...
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Tools :: SyncVault

YouTube’s TikTok-style Shorts feature launched in beta a little more than a year ago in India, before expanding globally in June. It’s already generating more than 15bn daily video views and startup SyncVault claims...