marketing

As marketers and creators alike are finding out, servicing an array of social and video services can be a lot of legwork.

Their partnership has expanded with more detailed reporting, including user trends and daily, weekly and monthly data.

The Notorious B.I.G. would have turned 50 this weekend. Amid the celebrations of his life and music came news of a new metaverse and NFTs drop.

One of the brand new projects featured in our '20 music NFTs that were more than just an animated GIF' article is Stickmen Toys.

British band The Wombats got into sustainable NFTs earlier this year, but their latest marketing initiative is a mobile game.

Take a look at the most recent top-five chart of films by their box-office takings in the UK and Ireland and see if you can spot the outlier.

Coca-Cola has been involved in music for a long time, from the obvious ad syncs to beat-making tools and full-blown branded music services.

Tencent Music seems increasingly focused on global opportunities for the independent artists uploading music through its Tencent Musician arm.

Another day, another pair of artists doing interesting things in the metaverse: Jamiroquai and Alfie Templeman.

It has also announced plans to revamp its service and expand globally, including plans to open a US office.

An enduring theme of Music Ally's coverage of whizzy new technologies: if an artist or label wants to explore them without blowing their entire marketing budget.

The annual Clio Awards were set up to celebrate creative music marketing and advertising, and they're always a great showcase of the latest campaigns.