marketing

Every December, our final Sandbox report of the year highlights the best, most original and most impactful music marketing campaigns from around the world.

Unsurprisingly, the big global DSPs are rolling out their big marketing guns for Taylor Swift’s new album ‘Midnights’.

Co-founder Hamish McKenzie pointed out that the platform also supports podcasts, videos and audio narrations.

Until now, people who'd achieved 'partner' status on Twitch were subject to some exclusivity requirements in terms of livestreaming.

We know that TikTok is very keen on growing its e-commerce business, and now that includes selling ads built for shopping.

Apple is adding more remix sessions to GarageBand, working with artists to provide lessons on how to play with their popular tracks.

Intensifying competition around short videos is spurring a blizzard of new features across TikTok, Instagram/Facebook, Snapchat and others.

Bandsintown has long been a popular way for artists to gauge demand for their tours and connect with those fans.

Filesharing service LimeWire was reborn this year as an NFTs marketplace, complete with $10.4m of token-sale funding and a deal with UMG.

Fans can choose five projects from Lamar's catalogue, rank them and then share the results on social apps.

Besides spawning a roster of virtual artists, League of Legends publisher Riot Games has been building itself a music compilations business.

Fresh from merging its Horizon Venues VR events app into its Horizon Worlds service, Meta is kicking off a new series of VR performances.