marketing

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...

Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...

This article is an excerpt from Ari Herstand's second edition of How to Make It in the New Music Business: In 2009, I was co-managing one of my favorite Minneapolis bands with my girlfriend. I was actively touring, playing...

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...

The latest startup hoping to apply the idea of loyalty schemes to music artists is Boston-based Venu. Its Android and iOS apps are billed as ‘coming soon’ on the company’s website, which sets out how it’ll...

‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track...

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...

YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...

RapChat is a bit more than “the TikTok of hip-hop” – its sell to users is that it is a recording studio and video creator rolled into one, while its focus is on full-length songs rather than snappy 15-second clips....

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...

We’ve seen a fair few labels launch their own music-focused podcasts in recent times, but not quite so many publishers. Warner Chappell is, though: it’s launching a new music-documentary podcast called ‘Final...

Having used postcards and newspaper ads to announce their new double-album, Coldplay are returning to digital waters as the campaign gets up and rolling. The band have teamed up with YouTube for not one but two livestreamed...