marketing

Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...

Music analytics service Chartmetric has added some interesting new features: including the ability to browse playlists on Spotify, Apple Music and Deezer by their ratio of ‘frontline’ tracks to ‘catalogue’ tracks.

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...

If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....

Inauthentic likes? Is that when you wearily tap the heart icon for an Instagram post you don’t really rate, but know the creator will raise merry hell if you ignore it? Nope. In Instagram’s view, ‘inauthentic’...

EDM duo The Chainsmokers are the latest artist to explore the potential of selling samples (or in this case, ‘sound packs’) for music-making software. They are working with apps firm Gismart, providing sounds for its...

It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas...

The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...

Startup Stashimi is one of the companies launching messaging bots for musicians and brands, and it seems to have some traction. The company now has more than 100 artists using its bots, including Migos, Marshmello, Kelly...

Fans of the Beatles have been getting hot under the collar about a new “Super Deluxe” version of ‘The Beatles’ (aka ‘The White Album’), with new stereo mixes, early acoustic demos and alternative session takes....

Music virtual-reality startup MelodyVR says it plans to start live-streaming concerts in VR by the end of this year – and that it expects the demand for VR headsets to pick up in the years ahead. Asked about the debut...