marketing

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Call for entries :: Music Ally Sandbox Marketing Campaigns of the Year 2022

Every December, our final Sandbox report of the year highlights the best, most original and most impactful music marketing campaigns from around the world.
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YouTube signs up Taylor Swift for latest Shorts campaign

Unsurprisingly, the big global DSPs are rolling out their big marketing guns for Taylor Swift’s new album ‘Midnights’.
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Substack says it’s more than just a newsletters platform

Co-founder Hamish McKenzie pointed out that the platform also supports podcasts, videos and audio narrations.
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Twitch drops exclusivity rules for livestream partners

Until now, people who'd achieved 'partner' status on Twitch were subject to some exclusivity requirements in terms of livestreaming.
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TikTok gets three new advertising formats focused on shopping

We know that TikTok is very keen on growing its e-commerce business, and now that includes selling ads built for shopping.
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GarageBand adds remix sessions for Katy Perry and Seventeen

Apple is adding more remix sessions to GarageBand, working with artists to provide lessons on how to play with their popular tracks.
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Meta adds Reels features and expands Horizon Worlds rollout

Intensifying competition around short videos is spurring a blizzard of new features across TikTok, Instagram/Facebook, Snapchat and others.
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Bandsintown launches live-music marketing tools for artists

Bandsintown has long been a popular way for artists to gauge demand for their tours and connect with those fans.
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Music NFTs roundup: Aitch x LimeWire, HitPiece, MetaSing…

Filesharing service LimeWire was reborn this year as an NFTs marketplace, complete with $10.4m of token-sale funding and a deal with UMG.
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Spotify launches ‘Top 5’ promo for Kendrick Lamar catalogue

Fans can choose five projects from Lamar's catalogue, rank them and then share the results on social apps.
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Riot Games launches its third ‘creator-safe’ Sessions album

Besides spawning a roster of virtual artists, League of Legends publisher Riot Games has been building itself a music compilations business.
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Post Malone to kick off Meta’s ‘Horizon Block Party’ VR series

Fresh from merging its Horizon Venues VR events app into its Horizon Worlds service, Meta is kicking off a new series of VR performances.