marketing

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Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...
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Linkfire gets Apple Music attribution data – with strings attached

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’...
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Google launches AI-powered Freddie Mercury singing challenge

Does anyone fancy seeing how their vocals compare to the singing chops of Freddie Mercury? Anyone? The legendary lungsmith knew a thing or two about belting them out and, as anyone else who performed at Live Aid in 1985 will...
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Amazon to launch new series of ‘Amazon Original’ Christmas songs

Mince pies are in the shops, Mariah Carey is lurking in the lower reaches of the charts, and Amazon is joining the early-Christmas fun with its latest crop of brand-new festive tracks. They’re part of its Amazon Originals...
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SoundCloud Promote tool lets artists pay to boost their tracks

SoundCloud has launched Promote for users of the platform to help them better push tracks to listeners. The self-service tool is part of SoundCloud’s Premier tier for users to assist them in getting their music in front...
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Dan Le Sac on what he learned from broadcasting on Twitch

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...
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Radiohead and Taylor Swift launch three-day flash-merch sales

Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...
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Crowdfunding is still effective – and it’s still not begging (guest column)

This article is an excerpt from Ari Herstand's second edition of How to Make It in the New Music Business: In 2009, I was co-managing one of my favorite Minneapolis bands with my girlfriend. I was actively touring, playing...
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Tegan and Sara ask Warner Records to shut down merch store

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...
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Startup Venu is launching a new D2C fan-loyalty platform

The latest startup hoping to apply the idea of loyalty schemes to music artists is Boston-based Venu. Its Android and iOS apps are billed as ‘coming soon’ on the company’s website, which sets out how it’ll...
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It’s Mariah Carey’s Christmas; we just live in it

‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track...
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FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...