marketing

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Universal Music teams up with Marvel for hip-hop ‘variant’ covers

We’ve seen Marvel do interesting things with hip-hop stars before: for example a merchandise line for Run The Jewels in October 2017. Now it has started working with Universal Music’s ‘Urban Legends’ division, which...
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Fanbase launches as blockchain-powered music fan-rewards platform

The latest blockchain startup hoping to make an impact in the music industry is Fanbase, which is launching a platform to help artists mint their own tokens, which fans will be able to buy to access exclusive content, VIP...
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Spotify offers merchandise masterclasses at LA event

The Spotify for Artists-run Co.Lab: Merch takes place in LA on 24th Octoberand is described as a place where “artists and industry vets are coming together to talk shop about your shop”. What that means in short is that...
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Slasher film: Slash & Miles Kennedy get fans to record gig

Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
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The Syndicate acquires Sneak Attack Media

Marketing agency The Syndicate has acquired digital and creative services company Sneak Attack Media. This follows The Syndicate buying up PR firm Tijuana Gift Shop back in 2014. It also has a radio arm, meaning it has significantly...
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FindMyFans promises “a new way to micro-market”

Empowering fan communities around geolocation technology… you just need to throw in AR/VR and this is “the most 2018 startup” of 2018. The thinking behind FindMyFans coalesced last year when founder and Harvard Business...
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View-Tang Clan: hip-hop group gets dramatic

Up from the 36 seasons… Hulu has commissioned 10 episodes of Wu-Tang: An American Saga, a new drama series around legendary hip-hop act Wu-Tang Clan.
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Don’t shoot the Messenger: imminent changes to Facebook Messenger and what they mean for bots

An email from The Bot Platform alerted us to some changes Facebook is making to Messenger ¬with the arrival of Messenger v2.3.
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Amy Winehouse hologram tour planned for late 2019

Tupac “started” it in 2012 at Coachella when a holographic incarnation of him appeared on stage and since then both Maria Callas and Roy Orbison have been able to get back on the road – well, hologram versions of them...
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Peter Bjorn and John get a ‘3-in-1’ video for new singles

Remember Peter Bjorn and John? Their big hit was ‘Young Folks’ in 2006, and we can only apologise if reading this sentence puts its whistling hook on your internal jukebox for the entire day. They’re still going strong,...
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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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Yoko Ono to hold ‘Imagine Global Listening Event’ with Spotify

Tomorrow (9 October) would have been John Lennon’s 78th birthday if he was still alive. Yoko Ono is set to mark the anniversary of her late husband and musical collaborator with a ‘global listening event’ based on the...