marketing

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The Jonas Brothers’ vinyl club will cost fans $399

If we’d paid $399 for a vinyl subscription club, you wouldn’t catch us chucking the records around like frisbees. But we’re not The Jonas Brothers, who are – puzzlingly – doing exactly that in the main promo pic...
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A-Ha launch fan contest ahead of a big YouTube milestone

Here’s a poser for you: when will 1980s stars A-Ha’s music video for ‘Take On Me’ reach one billion views on YouTube? It’s not an idle question on our part: the famous video is not far off that milestone, having notched...
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Thom Yorke’s new album to get its own Netflix short-film

Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...
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Universal Music works with YouTube to remaster old music videos

Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if...
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Spotify will now help advertisers target podcast listeners

Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and...
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Polydor launches a #MadLoveTrain TikTok challenge for Mabel

The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
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Imagine Dragons launch 10-track song-pack for Beat Saber game

Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band...
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Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in...
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New Avicii album will be premiered in Oculus’ virtual reality

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on...
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Chartmetric debuts Cross-Platform Performance metric for artists

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming...
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Amazon expands Alexa in-skill purchasing to UK and Germany

Amazon is now helping developers of Alexa skills (the smart-speaker equivalent of apps) make money in the UK and Germany. This is through the expansion of its ‘in-skill purchasing’ feature from the US. “Customers can...
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Madonna will soon be showing Apple Store visitors how to remix

Madonna has joined the Apple Store crew. No, that doesn’t mean she’ll be at the doors wearing a colourful shirt and clapping people who’ve queued up for a new iPhone. Instead, she’s the latest artist to collaborate...