marketing

Snapchat and Instagram have stories, Twitter now has fleets, but it's easy to forget that Spotify, too, has been exploring the 'stories' format. For a reminder, take a look at 'Megan Thee Stallion presents Good News, the...

It’s Christmas season, and heaven knows we all need it after the year that 2020 has been. It’s no surprise to see Mariah Carey’s annual climb up various charts starting early: ‘All I Want For Christmas...

Bad news for anyone whose hobbies include masquerading as popular musicians on SoundCloud: the service is finally introducing proper blue-tick profile verification. Billie Eilish, Wiz Khalifa and Trippie Redd are among the...

Vargas & Lagola is the artist name of Swedish duo Vincent Pontare and Salem al Fakir, who recently released their second album ‘Mount Alda’. To promote it, they’re doing a livestreamed concert on 25 November, promising...

We've written about ToneDen a few times in recent memory: for a profile of its social and streaming marketing tools in November 2019, for example, and then a story in June this year about its 'StreamLinks' feature offering...

Earlier this month, we wrote about how online brand LadBible had put Craig David and KSI on people's desks via an augmented reality music video. Now another part of the LadBible empire, music community Unilad Sound,...

We've had George Michael, Prince and John Lennon. Now TikTok's collection of heritage artists has another entry: Queen. The British rock band now have an official TikTok profile, set up by their management with Universal...

Sony's new PlayStation 5 console went on sale in some countries last week, with a wider rollout this week. Right from the earliest model, PlayStation marketing has often had strong ties with music, and the PS5 is no exception. Already...

Instagram started testing its TikTok-style 'Reels' feature in late 2019, before rolling it out globally in August this year. Now the feature is getting a big boost in Instagram's latest redesign of its homescreen, with...

Long before Riot Games started creating virtual artists like K/DA and Seraphine, Japanese avatar star Hatsune Miku was playing stadium gigs. Now her creators are working on a big virtual concert based on her 'Miku Expo'...

Alright, it's officially Christmas season now – don't @ us, the John Lewis ad is out – and Amazon Music is going in strong with its now-annual lineup of original tracks. This year it's got Justin Bieber doing 'Rockin'...

Games platform Roblox's music ambitions press on: it's working with Columbia Music and Lil Nas X on a concert this weekend. Well, it's a bit more than a concert. There'll be a pre-show event on Friday evening involving...