marketing

Read More

Triller bags an official partnership for the Grammy Awards

The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes...
Read More

Agency Blackstar London expands team and sets up shop in LA

British creative, marketing and digital agency Blackstar London, whose founder Olivia Hobbs spoke at our Sandbox Summit conference last autumn, is expanding. The company is opening an office in Los Angeles, and has hired...
Read More

Radiohead gather their archives in a ‘Public Library’ website

“Radiohead.com has always been a) infuriatingly uninformative and b) surprising. The most surprising thing to do next, therefore, is to suddenly become incredibly informative,” explained an announcement on Radiohead’s...
Read More

Gabrielle Aplin uses Instagram for track-by-track campaign

AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...
Read More

D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters

As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
Read More

Mastercard is releasing its first single: Merry Go Round

Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
Read More

Justin Bieber arrives on TikTok as Yummy comeback kicks off

As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...
Read More

YouTube to release an original Justin Bieber docu-series

Justin Bieber is back. Well, he will be tomorrow (3 January) with his new single ‘Yummy’. Bieber will also be the latest artist to be the subject of a YouTube docu-series, which was announced on the last day of 2019....
Read More

Sgt. Pepper’s Lonely Hearts Club Band gets immersive with Dolby

Bad news if you want to hear the all-new remixed version of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band in the flesh: tickets to the “immersive experience” in the band’s native Liverpool are already sold...
Read More

Post Malone gets a ‘dual-phone’ music video on Spotify

As Drake never sang: you used to call me on my cell phone, late night when you need my… cell phone too, to watch the new video from Post Malone. Yes, fans will need two phones to watch the latter artist’s new video, which...
Read More

Clio Music awards winners offer music-marketing inspiration

2019 has been a good year for creative music-marketing campaigns, as you'll know if you read our end-of-year Sandbox report earlier this month. If you haven't, you can find it here: it's our pick of the best campaigns of...
Read More

WWE strikes TikTok deal including wrestler entrance-themes

The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes...