marketing

Read More

Pepsi India on board for Now United marketing campaign

Have you been following the latest project from management mogul Simon Fuller? It’s called Now United, and is a 14-strong pop band with members drawn from across the world: India, Brazil, Finland, Senegal and the Philippines...
Read More

Chartmetric adds catalogue/frontline option for playlists

Music analytics service Chartmetric has added some interesting new features: including the ability to browse playlists on Spotify, Apple Music and Deezer by their ratio of ‘frontline’ tracks to ‘catalogue’ tracks.
Read More

Meek Mill teams up with Tidal, Puma and Foot Locker

We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other...
Read More

Snapchat gets an official program for AR lens creators

If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....
Read More

Instagram to crack down on ‘inauthentic’ likes and follows

Inauthentic likes? Is that when you wearily tap the heart icon for an Instagram post you don’t really rate, but know the creator will raise merry hell if you ignore it? Nope. In Instagram’s view, ‘inauthentic’...
Read More

The Chainsmokers launch ‘sound packs’ for Beat Maker Go app

EDM duo The Chainsmokers are the latest artist to explore the potential of selling samples (or in this case, ‘sound packs’) for music-making software. They are working with apps firm Gismart, providing sounds for its...
Read More

Sendmate boss defends messaging bots after marketer criticism

It seems like the end of 2018 is the time for the ‘trough of disillusion’ around messaging bots, with recent criticism of their effectiveness by marketing pros Jon Loomer (here) and Darren Hemmings (here). Now Andreas...
Read More

Report claims nanoinfluencers are the new microinfluencers

The first time 'microinfluencers' appeared on Music Ally's radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social...
Read More

What Fortnite and esports could mean for the music industry

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
Read More

Stashimi now has more than 100 artists using its messaging bots

Startup Stashimi is one of the companies launching messaging bots for musicians and brands, and it seems to have some traction. The company now has more than 100 artists using its bots, including Migos, Marshmello, Kelly...
Read More

Spotify launches ‘multimedia experience’ for Beatles album

Fans of the Beatles have been getting hot under the collar about a new “Super Deluxe” version of ‘The Beatles’ (aka ‘The White Album’), with new stereo mixes, early acoustic demos and alternative session takes....
Read More

MelodyVR plans to start live VR concert streams this year

Music virtual-reality startup MelodyVR says it plans to start live-streaming concerts in VR by the end of this year – and that it expects the demand for VR headsets to pick up in the years ahead. Asked about the debut...