Triller bags an official partnership for the Grammy Awards
The US Recording Academy may be in the thick of a full-blown crisis following the defenestration of its boss Deborah Dugan, but with the Grammy Awards imminent, it’s still business as usual on the latter front. That includes...
January 22, 2020
Agency Blackstar London expands team and sets up shop in LA
British creative, marketing and digital agency Blackstar London, whose founder Olivia Hobbs spoke at our Sandbox Summit conference last autumn, is expanding. The company is opening an office in Los Angeles, and has hired...
January 21, 2020
Radiohead gather their archives in a ‘Public Library’ website
“Radiohead.com has always been a) infuriatingly uninformative and b) surprising. The most surprising thing to do next, therefore, is to suddenly become incredibly informative,” explained an announcement on Radiohead’s...
January 21, 2020
Gabrielle Aplin uses Instagram for track-by-track campaign
AWAL has launched an interesting marketing campaign on Instagram for artist Gabrielle Aplin’s new album ‘Dear Happy’. It’s based around the tarot cards that Aplin created for every track on the album: a physical set...
January 16, 2020
D-AR-k Side Of The Moon: Pink Floyd’s new augmented reality filters
As part of the promotion for their The Later Years album and box-set, Pink Floyd have just launched a number of augmented reality filters for social media. Rhino UK commissioned WMG’s Firepit Technology to create Instagram...
January 9, 2020
Mastercard is releasing its first single: Merry Go Round
Fans of brandspeak will find much to enjoy in financial firm Mastercard’s latest press release. In a nutshell, the company has commissioned and released its first music single, a track called ‘Merry Go Round’ by Swedish...
January 8, 2020
Justin Bieber arrives on TikTok as Yummy comeback kicks off
As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...
January 6, 2020
YouTube to release an original Justin Bieber docu-series
Justin Bieber is back. Well, he will be tomorrow (3 January) with his new single ‘Yummy’. Bieber will also be the latest artist to be the subject of a YouTube docu-series, which was announced on the last day of 2019....
January 2, 2020
Sgt. Pepper’s Lonely Hearts Club Band gets immersive with Dolby
Bad news if you want to hear the all-new remixed version of The Beatles’ Sgt. Pepper’s Lonely Hearts Club Band in the flesh: tickets to the “immersive experience” in the band’s native Liverpool are already sold...
December 20, 2019
Post Malone gets a ‘dual-phone’ music video on Spotify
As Drake never sang: you used to call me on my cell phone, late night when you need my… cell phone too, to watch the new video from Post Malone. Yes, fans will need two phones to watch the latter artist’s new video, which...
December 18, 2019
Clio Music awards winners offer music-marketing inspiration
2019 has been a good year for creative music-marketing campaigns, as you'll know if you read our end-of-year Sandbox report earlier this month. If you haven't, you can find it here: it's our pick of the best campaigns of...
December 18, 2019
WWE strikes TikTok deal including wrestler entrance-themes
The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes...
December 16, 2019