marketing

Jayne Stynes, general manager at management body the MMF, hopes that some of the innovation around livestreams during the Covid-19 pandemic will lead to lasting change. “At my most optimistic, I would love to believe...

TikTok tends to get the headlines when a music track goes viral through short-form videos. However, rival app Triller has also fuelled its fair share of hits by artists including Lil Tecca, Calboy, K$upreme, Rich The Kid,...

Last week, we wrote about a livestreamed set by Dutch DJs W&W, for which they had a virtual stadium full of dancing fans created. Now British duo Prospa have put a different kind of virtual environment through its paces:...

We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...

British mobile-ticketing firm Dice is one of the startups most affected by the Covid-19 impact, but the company has been pivoting during the pandemic to focus on livestreams. Now its CEO Phil Hutcheon has published an article...

We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon,...

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...

"Dear Stan, I meant to write you sooner, but I just been busy," wrote Eminem on Instagram yesterday. "text me, ill hit you back" – with an accompanying phone number. And no, of course Eminem isn't giving out his cellphone...

Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19's impact on music consumption. The study focuses on livestreams, and the extent to which they boosted artists' social...

It should come as no surprise that Run The Jewels are pretty good at this old-fashioned 'selling music' business: the hip-hop duo have made a habit of successful D2C campaigns fuelled by (not despite) their willingness to...

Forget kitchen decks or wheels of steel in the living room. Dutch DJ duo W&W broadcast a livestream on Saturday (23 May) from a purpose-built virtual world – an animated stadium backdrop. The pair teamed up with Dutch...

Pink Floyd have launched a new streaming playlist on Spotify and YouTube called ‘Syd, Roger, Richard, Nick and David – An Evolving Pink Floyd Playlist‘. The clue to the playlist’s nature is in the title:...