marketing

Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...

We have written many times that the DSP thirst for exclusives from major artists has moved away from the album and towards things like videos, live performances and session singles. The new EP from Coldplay suggests a testing...

We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create...

It’s fair to say that Cash Money Records, whose roster has included Lil Wayne, Drake and Nicki Minaj among others, likes exclusive documentaries about its history. ‘Before Anythang: The Cash Money Story’ launched on...

Rapper T-Pain posted a curious tweet earlier in the week. He claimed that someone had launched the f—ktpain.com website (we can’t put the full title in here as some spam filters don’t like profanities), perhaps...

“Begin your own journey and find yourself in our stunning retreat. Mindshower digital detox puts you back in control. RECONNECT. RECHARGE. REJUVENATE.” No, one of the daleks from Doctor Who hasn’t suddenly got on the...

YouTube has emailed its music users with an update on how it’s managing artists’ channels. Many now have an ‘Official Artist Channel’ on YouTube, but also their own channels, Vevo-branded channels, and ‘topic’...

British band The 1975 have taken a leading role in talking about the climate emergency, as well as taking action to reduce their own environmental impact (for example with recycled merchandise). Now the band are trying something...

Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...

The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the  arrival of artists and celebrities on...

Tomorrow is Valentine's Day, so if you have a partner (or an object of your affections) how are you planning to celebrate? Chocolates and flowers? Furry handcuffs and a glint in the eye? A brisk lecture about Valentine's...

YouTube’s advertising revenues were $15.15bn in 2019, as we found out earlier this month. Surprisingly, its parent company Alphabet didn’t say how much money YouTube made from selling wigs that year. We suspect it’s...