marketing

If we’d paid $399 for a vinyl subscription club, you wouldn’t catch us chucking the records around like frisbees. But we’re not The Jonas Brothers, who are – puzzlingly – doing exactly that in the main promo pic...

Here’s a poser for you: when will 1980s stars A-Ha’s music video for ‘Take On Me’ reach one billion views on YouTube? It’s not an idle question on our part: the famous video is not far off that milestone, having notched...

Radiohead’s Thom Yorke has announced details of his new album, ‘Anima’, which comes out digitally next week (27 June) ahead of a physical release on 19 July. One fun aspect: Yorke has become one of the first (and quite...

Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if...

Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and...

The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...

Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band...

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in...

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on...

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming...

Amazon is now helping developers of Alexa skills (the smart-speaker equivalent of apps) make money in the UK and Germany. This is through the expansion of its ‘in-skill purchasing’ feature from the US. “Customers can...

Madonna has joined the Apple Store crew. No, that doesn’t mean she’ll be at the doors wearing a colourful shirt and clapping people who’ve queued up for a new iPhone. Instead, she’s the latest artist to collaborate...