marketing

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Aive aims to streamline reformatting videos for online use

As marketers and creators alike are finding out, servicing an array of social and video services can be a lot of legwork.
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Linkfire adds more-detailed analytics from Apple Music

Their partnership has expanded with more detailed reporting, including user trends and daily, weekly and monthly data.
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The Notorious B.I.G. to return in virtual form in The Brook

The Notorious B.I.G. would have turned 50 this weekend. Amid the celebrations of his life and music came news of a new metaverse and NFTs drop.
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Warner Records launch ‘free-to-mint’ Stickmen Toys NFTs

One of the brand new projects featured in our '20 music NFTs that were more than just an animated GIF' article is Stickmen Toys.
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The Wombats have launched their own mobile racing game

British band The Wombats got into sustainable NFTs earlier this year, but their latest marketing initiative is a mobile game.
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Little Mix O2 livestream was a box-office hit at cinemas

Take a look at the most recent top-five chart of films by their box-office takings in the UK and Ireland and see if you can spot the outlier.
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Coca-Cola is taking its Coke Studio music initiative global

Coca-Cola has been involved in music for a long time, from the obvious ad syncs to beat-making tools and full-blown branded music services.
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Chinese and French artists team up for Tencent Music album

Tencent Music seems increasingly focused on global opportunities for the independent artists uploading music through its Tencent Musician arm.
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New metaverse music moves: Jamiroquai and Alfie Templeman

Another day, another pair of artists doing interesting things in the metaverse: Jamiroquai and Alfie Templeman.
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Music NFTs startup Serenade raises $4.2m funding round

It has also announced plans to revamp its service and expand globally, including plans to open a US office.
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Samsung to bring Charli XCX to Roblox for virtual concert

An enduring theme of Music Ally's coverage of whizzy new technologies: if an artist or label wants to explore them without blowing their entire marketing budget.
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Republic Records and Doja Cat bag 2022 Clio Music Awards

The annual Clio Awards were set up to celebrate creative music marketing and advertising, and they're always a great showcase of the latest campaigns.