marketing

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Dylan Fraser gets a nightmarish website for his latest EP

To celebrate his latest track ‘Nightmare’, Dylan Fraser has launched a website that invites fans to explore a claustrophobic series of rooms in 360 degrees.
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DJ Seinfeld hosts ‘Galazy Room’ talks on Spotify Greenroom

Artists are already putting Greenroom through its paces: DJ Seinfeld is going to host a series of audio discussions under the brand of ‘Galazy Room’.
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Behind The Campaign: Daði Freyr

Daði Freyr was supposed to be Iceland’s entry for Eurovision 2020 and his track ‘Think About Things’ had already gone viral ahead of the event. AWAL had picked up on him before the competition was due to happen –...
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Aitch is the first artist to host TikTok’s new #DuetRoulette

TikTok has launched #DuetRoulette, which it hopes will get artists collaborating with their fans more. British rapper Aitch is first to host the challenge.
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Startup Laylo takes its funding to $5m with latest round

Laylo has pivoted to a B2B customer relationship management (CRM) startup that helps musicians and creators build pre-sale landing pages.
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eMarketer predicts strong growth for US influencer marketing

We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s...
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Apple will livestream Kanye West’s album listening event

Kanye West is dropping something big on 23 July, but don’t worry Universal Music lawyers: it’s not another series of tweets with his contracts! No, West’s new album ‘Donda’ comes out this week,...
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Startup Cybr hosts WebXR virtual listening party for Grace Weber

Grace Weber is the first artist to test a new WebXR (browser-based AR and VR) platform called Cybr, developed by a startup led by former Universal Music Group exec Monica Hyacinth. Weber held a listening party for her...
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YouTube Shorts gets a BTS #PermissiontoDance challenge

Hashtag challenges and dance contests have become such an important part of TikTok that rival apps (and bigger digital services getting into short-video) couldn’t help but adopt them too. YouTube Shorts is no different,...
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deadmau5 uses Core games platform to crowdsource a video

Last September, we wrote about a startup called Manticore Games, which had launched a platform called Core that was in similar(ish) territory to Roblox. In other words, a platform where people can play games, but also create...
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Peloton launches ‘Artist Series’ workouts for the Spice Girls

We’ll tell you what you want, what you really really want. You want to pedal like billy-o until you’re a sweaty mess who can be smelt 12 miles away, to the back catalogue of the Spice Girls. Well, good news: Peloton...
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YouTube adds clips, polls and subscriber-only chat features

YouTube is adding some useful new features for people livestreaming on its service, although it’s fair to say they’re catching up with Twitch to some extent. The three new features are clips, polls and subscribers-only...