marketing

We know about ‘direct-to-consumer’ companies, but ‘direct-to-avatar’ is a new term for us. That’s the phrase being used by a new startup called Pixelynx which includes some familiar names from...

Lupe Fiasco is the latest artist exploring the non-fungible tokens (NFTs) space, working with a pair of startups: Origin and Futurestream. The twist here is that Fiasco’s NFTs will be tied in to a livestream concert:...

We miss the heyday of megamixes, when pop stars stuffed all their tracks into one single. We’re talking Technotronic, Inner City, Betty Boo, Girls Aloud… The Streets haven’t gone quite that far and brought...

Spotify launched its ‘promo cards’ last year as a way for artists to promote their music and playlist adds to fans on social networks. Now the company is upgrading the feature with more options, having seen “hundreds...

Lil Nas X’s video for his latest single ‘Montero’ has been getting all the right people outraged since its release. It’s fair to say those people won’t be pointing their web browsers at Twerk...

Historically, most music discovery has focused around consumers of the music – listeners. However, as publishers continue to explore ways to grow their sync revenues, they’re investing in music discovery too. Concord...

Rapper Bhad Bhabie is the latest artist experimenting with fan-funding platform OnlyFans, and she's making good money already. She joined the platform last week, and posted a screenshot on her Instagram showing her takings...

Bruno Mars is the latest artist making an appearance in the game Fortnite, although in his case it's one of the game's emotes (dances) rather than a full performance. The emote is based on a track called 'Leave the Door...

We knew a non-fungible token sale from The Weeknd was coming, but now we know the details. It’s going to be a collection released this weekend on the Nifty Gateway marketplace, revolved around a new track. Three visual...

YouTube has been the key platform for K-Pop’s global explosion in recent years, and now it’s doubling down on that position with a new seven-part documentary series: K-Pop Evolution. Produced by Banger Films,...

Don’t worry, independent label Matador isn’t launching a podcast claiming that President Kennedy was actually killed by alien assassins, or that the medieval plague was started by a time-travelling Bill Gates...

Spotify is a dab hand at curating playlists for a wide range of moods and contexts, but labels are keen to get into that game too. Witness the latest project from the 4th Floor Creative team within Sony Music UK, which has...