marketing

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Dan Le Sac on what he learned from broadcasting on Twitch

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...
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Radiohead and Taylor Swift launch three-day flash-merch sales

Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...
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Crowdfunding is still effective – and it’s still not begging (guest column)

This article is an excerpt from Ari Herstand's second edition of How to Make It in the New Music Business: In 2009, I was co-managing one of my favorite Minneapolis bands with my girlfriend. I was actively touring, playing...
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Tegan and Sara ask Warner Records to shut down merch store

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...
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Startup Venu is launching a new D2C fan-loyalty platform

The latest startup hoping to apply the idea of loyalty schemes to music artists is Boston-based Venu. Its Android and iOS apps are billed as ‘coming soon’ on the company’s website, which sets out how it’ll...
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It’s Mariah Carey’s Christmas; we just live in it

‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track...
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FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide –...
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Vevo explains how to avoid YouTube ‘algorithmic death-spiral’

YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...
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RapChat freestyles on the #JazzHopChallenge

RapChat is a bit more than “the TikTok of hip-hop” – its sell to users is that it is a recording studio and video creator rolled into one, while its focus is on full-length songs rather than snappy 15-second clips....
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Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...
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Warner Chappell launches ‘Final Sessions’ music podcast

We’ve seen a fair few labels launch their own music-focused podcasts in recent times, but not quite so many publishers. Warner Chappell is, though: it’s launching a new music-documentary podcast called ‘Final...
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Coldplay team up with YouTube for double-concert livestream

Having used postcards and newspaper ads to announce their new double-album, Coldplay are returning to digital waters as the campaign gets up and rolling. The band have teamed up with YouTube for not one but two livestreamed...