marketing

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Sandbox 105 – Marketing to older consumers

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
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Sandbox 104 – The Ides of Merch

Beats just bought Topspin – a D2C solution that was already integrated into both Beats Music and its rival Spotify. This allows artists to turn their streaming music profiles into merchandise shop windows. Great in theory,...
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Sandbox 103 – Teenage Rampage

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
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Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....
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Music Ally Sandbox 101 – Breaking Good

Lead: Breaking an act from scratch used to be the very definition of an imprecise science – a bit of gut instinct, crossed fingers and (often) huge amounts of money thrown at it. Digital is changing that, opening up whole...
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Music Ally Sandbox 100 – Welcome to 2014

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...
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Sandbox End of Year Special: The Best Campaigns of 2013

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists...
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Sandbox 98 – Nordic Lights

Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either side of a release or...
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Music Ally Sandbox 97 – Christmas Presence

Lead: There are only five more shopping (and marketing) weeks until Christmas. While much of the industry's focus is on shifting compilations and greatest hits in the busiest month of the year, it's what happens on Christmas...
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Sandbox Issue 95 – The in-app crowd: mobile apps as cash cows

Lead: Snoop Lion is cleaning up with in-app purchasing, getting fans to cough up $100 each for a virtual sticker. He might be, for the music business, a one-off with regard to turning his app into a shop window, but there...
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Sandbox 94 – Facebook and Twitter Love Music

Lead: some artists may abstain from the world of social media, but the relationship between fan and musician has changed forever. Social networks themselves know this and work to build bridges with the world of music. Facebook's...
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Sandbox 93 – My biggest mistake

Lead: what was the biggest mistake you ever made in your job? Does thinking about it now give you the cold sweats and a dreadful gnawing in your stomach?