marketing

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Sandbox issue sixty three: Drip it like it’s hot

We take a look at Domino Drip, the subscription service which the UK indie label has partnered with Drip.fm to launch, and how this sort of direct-to-consumer subscription model may refocus the role of indies as trusted curators...
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Sandbox issue sixty two: Fizzy rascals: soft drinks get sweet for digital music

Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their music strategies.
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Sandbox Issue Sixty: The Next SoundCloud; sound gets social

In light of the recent announcements, Sandbox examines what The Next SoundCloud has to offer marketers in the music industry.
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Sandbox issue fifty nine: Could there still be hope for Myspace?

We wanted to dig deeper into this question so in order to get the bigger picture, Sandbox spoke with labels, developers, analytics firms, start-ups competing in this space, journalists and Myspace themselves to establish...
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Sandbox issue fifty eight: All Ears for Facebook’s Listen Button

All Ears for Facebook’s Listen Button - Facebook artist pages now have a 'Listen' button added to their top menu bar. Sandbox speaks to digital marketers to consider the impact for streaming services, third party Facebook...
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Welcome to Sandbox – Issue 57 – Justin In Time

Justin Time for the UK - Justin Bieber released his latest single Boyfriend globally on Monday 26th March except for in the UK. We consider the implications for both the artist and the label involved in this decision.
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Sandbox issue fifty six: mobile conflict – apps vs web

Mobile conflict: apps vs. web. We examine the need of artist apps verses mobile artist websites.
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Sandbox issue fifty-five: Staying ahead of the Timeline

Staying ahead of the Timeline We uncover what implications the new layout on Facebook will have for artists and bands communicating with fans on the social network.
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Sandbox issue fifty-four: Pinterest-ing for music?

Lead: Pinterest-ing for music? We take a look at the latest online property that’s creating a buzz amongst social media users.
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Sandbox issue fifty-three: Does Facebook really Like music?

Lead: Does Facebook really Like music? Sandbox talks with Facebook’s director of strategic partner development, Karla Geci about the social networking giant’s involvement with music.
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Sandbox Issue Fifty-Two: Google + Creating Closer Circles With Music

Lead: Google+ creating closer circles with music? Examining the potential relationship the music industry could benefit from having with the search giant’s social network.
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Sandbox issue fifty-one: Japan: a digital marketer’s overview

Welcome back to the first issue of Sandbox for 2012. Lead - Japan: a digital marketer’s overview