marketing

Read More

Sandbox 113 – Pay Day: BitTorrent Promises Bundles of Cash

Lead: BitTorrent is still regarded by the traditional music business with suspicion even though acts like Madonna and Lady Gaga have drawn on it for their marketing. The company has used its Bundles model to help acts, generally...
Read More

Sandbox 112 – Back to Life: 10 Rules to Reboot a Career

Lead: Pixies, Mondays, MBV, Stone Roses, Eagles, Blur… coming back to life after years and decades in (semi)retirement is increasingly possible thanks to the power of the connected fan and the accessible catalogue....
Read More

Sandbox 111 – Album pre-releases

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
Read More

Sandbox 110 – Carry On Bandcamping

Lead: Bandcamp is a significant sales platform for artists – especially DIY ones. But it is also proving its worth as a streaming/discovery channel as well as a new type of social network. We look at where artists are getting...
Read More

Sandbox 109 – #MUSICMARKETING

Lead: Twitter has turned the hashtag into a powerful marketing tool and now Facebook, Instagram and even Amazon are piling on. We look at how hashtags can be best used, where they can go disastrously wrong and why they will...
Read More

Sandbox 108 – Tracks & Field

Lead: summers for the music industry have traditionally meant festivals, but this year's "summer of sport" spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing...
Read More

Sandbox 107 – Info Blizzard

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting the most possible...
Read More

Sandbox 106 – Rise of the MCNs

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise? Or are they...
Read More

Sandbox 105 – Marketing to older consumers

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
Read More

Sandbox 104 – The Ides of Merch

Beats just bought Topspin – a D2C solution that was already integrated into both Beats Music and its rival Spotify. This allows artists to turn their streaming music profiles into merchandise shop windows. Great in theory,...
Read More

Sandbox 103 – Teenage Rampage

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like Twitter and Facebook...
Read More

Music Ally Sandbox 102 – Platform and Function

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard endorsement deal....