marketing

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Sandbox 79: App and Down

Two years ago, numerous labels lined up to put the boot into Spotify for not paying content owners enough – but the ability to build their own app within the streaming service's client player has proved key in luring them...
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Sandbox 78: Quiet Is the New Loud

We break down the musicians on Twitter into four main types (from ubiquitous to anonymous) to understand what tweeting strategy works best and why.
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Sandbox 77 – The shock of the new

Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies whose centre...
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Sandbox Issue 76: Myspace Oddity

Lead: Myspace finally went public yesterday after several months of invite-only beta testing. This is do or die for the company that slid down the social media pecking order by losing its way and letting Facebook and Twitter...
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Sandbox End of Year Special: The Best Campaigns of 2012

In our final Sandbox issue of the year we dissect 20 of the best digital marketing campaigns of 2012. Covering pop, rock, dance, classical, hip-hop and world, it's a broad sweep of genres and an equally broad sweep of platforms...
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Sandbox Issue Seventy Four: Music Winners on Facebook Open Graph

We look instead at the other music-based apps sitting on the social network's platform, assessing how they are benefitting (or not) from the partnership and how they are helping the music business (or not)
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Sandbox Issue Seventy Three: Pheed – music feast or music famine

In an age of social media ubiquity and increasing noise, Pheed is offering a less frenetic and more measured environment that it will charge for access to.
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Sandbox Issue Seventy Two: Email R.I.P

Email used to be like gold dust – a direct link and marketing channel to fans. The rise of Facebook and Twitter has seriously dented its power of immediacy and the that fact users can give secondary email addresses is negatively...
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Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
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Sandbox Issue Seventy: Massive Attack

Website hacks are becoming increasingly common and not just for those tied up in controversial issues. What can be done to prevent such hacks? And what is the best course of action if you’ve been hacked?
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Sandbox Issue Sixty Nine – Promoted tweets rise up

Slowly but surely, promoted tweets are starting to pepper musicians' Twitter feeds. Are they an unwelcome intrusion that risks turning a social media channel into little more than an ad hoarding? Or are they, if used sparingly...
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Sandbox Issue Sixty Eight: Game of Clones – social gaming multiples

We look at the new breed of music games are happening on social media sites and are mostly offered for free. Can they plug the console-shaped hole financially?