marketing

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Post Malone to kick off Meta’s ‘Horizon Block Party’ VR series

Fresh from merging its Horizon Venues VR events app into its Horizon Worlds service, Meta is kicking off a new series of VR performances.
July 7, 2022
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Mastercard teams up with Beatclub for ‘Priceless’ album

The new brand promo is being released on Spotify (and then other streaming platforms afterwards) for free.
June 23, 2022
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WeChat hopes 40m people will watch Backstreet Boys livestream

Everybody, yeah, rock your body, yeah? Even if you're rocking it at your desk or on the sofa. Because yes, Backstreet's back...
June 23, 2022
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Spotify launches microsite counting down to BTS ‘Proof’ album

With 25.8bn streams of BTS's music on Spotify so far, it's no wonder the company is keen to support their new compilation album 'Proof'.
June 6, 2022
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Meta reveals new features for people creating Reels videos

Is TikTok the ticking crocodile to Mark Zuckerberg's Captain Hook? Meta continues to pile resources into the Reels short-video format.
June 6, 2022
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Bastille launch a ‘Give Me The Future’ virtual reality app

Bastille are trying virtual reality technology on for size, via a partnership between the band, label EMI Records, creative agency WPP and Epic Games.
June 6, 2022
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Aive aims to streamline reformatting videos for online use

As marketers and creators alike are finding out, servicing an array of social and video services can be a lot of legwork.
May 25, 2022
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Linkfire adds more-detailed analytics from Apple Music

Their partnership has expanded with more detailed reporting, including user trends and daily, weekly and monthly data.
May 25, 2022
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The Notorious B.I.G. to return in virtual form in The Brook

The Notorious B.I.G. would have turned 50 this weekend. Amid the celebrations of his life and music came news of a new metaverse and NFTs drop.
May 23, 2022
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Warner Records launch ‘free-to-mint’ Stickmen Toys NFTs

One of the brand new projects featured in our '20 music NFTs that were more than just an animated GIF' article is Stickmen Toys.
May 23, 2022
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The Wombats have launched their own mobile racing game

British band The Wombats got into sustainable NFTs earlier this year, but their latest marketing initiative is a mobile game.
May 20, 2022
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Little Mix O2 livestream was a box-office hit at cinemas

Take a look at the most recent top-five chart of films by their box-office takings in the UK and Ireland and see if you can spot the outlier.
May 20, 2022