marketing

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Report suggests Twitch still dominates the live-video market

We’re used to thinking about YouTube as the dominant online-video platform, and it is… for pre-recorded videos. But for livestreams, Amazon’s Twitch subsidiary remains top dog. At least, this is the verdict of a report...
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Universal Music to develop new consumer-marketing insights platform

Universal Music Group’s latest senior-executive appointment offers an interesting glimpse at how its marketing tools will be evolving in the future. UMG has poached Jaime Weston from sports body the NFL to be its new EVP...
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Spotify debuts video ad with 3D sound for A Star Is Born film

Spotify’s latest new advertising unit has an audio twist, with Warner Bros’ much-talked-about remake of movie ‘A Star Is Born’ the first to use it. The pair created a video ad for the film that uses 3D sound, when...
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Universal Music teams up with Marvel for hip-hop ‘variant’ covers

We’ve seen Marvel do interesting things with hip-hop stars before: for example a merchandise line for Run The Jewels in October 2017. Now it has started working with Universal Music’s ‘Urban Legends’ division, which...
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Fanbase launches as blockchain-powered music fan-rewards platform

The latest blockchain startup hoping to make an impact in the music industry is Fanbase, which is launching a platform to help artists mint their own tokens, which fans will be able to buy to access exclusive content, VIP...
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Spotify offers merchandise masterclasses at LA event

The Spotify for Artists-run Co.Lab: Merch takes place in LA on 24th Octoberand is described as a place where “artists and industry vets are coming together to talk shop about your shop”. What that means in short is that...
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Slasher film: Slash & Miles Kennedy get fans to record gig

Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
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The Syndicate acquires Sneak Attack Media

Marketing agency The Syndicate has acquired digital and creative services company Sneak Attack Media. This follows The Syndicate buying up PR firm Tijuana Gift Shop back in 2014. It also has a radio arm, meaning it has significantly...
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FindMyFans promises “a new way to micro-market”

Empowering fan communities around geolocation technology… you just need to throw in AR/VR and this is “the most 2018 startup” of 2018. The thinking behind FindMyFans coalesced last year when founder and Harvard Business...
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View-Tang Clan: hip-hop group gets dramatic

Up from the 36 seasons… Hulu has commissioned 10 episodes of Wu-Tang: An American Saga, a new drama series around legendary hip-hop act Wu-Tang Clan.
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Don’t shoot the Messenger: imminent changes to Facebook Messenger and what they mean for bots

An email from The Bot Platform alerted us to some changes Facebook is making to Messenger ¬with the arrival of Messenger v2.3.
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Amy Winehouse hologram tour planned for late 2019

Tupac “started” it in 2012 at Coachella when a holographic incarnation of him appeared on stage and since then both Maria Callas and Roy Orbison have been able to get back on the road – well, hologram versions of them...