marketing

The latest act to get into the Spotify Wrapped co-promotion mood are BTS, with the headline stat being that their music has been streamed over 3bn times on Spotify in 2019. Those streams come from 60 million people across...

With the decline of high-street record stores, not to mention the rise of smartphones, are artist-signing events dying out? Scribbled signatures may pale compared to selfies, but a startup called Qjam is aiming to give...

The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...

Streaming services are going in all guns blazing with podcasts and the major labels are following suit. In April, Universal Music Group announced a partnership with podcast publisher Wondery to develop original podcasts...

The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s...

It is a truth universally acknowledged, that a single label in possession of a good fortune, must be in want of an official rideshare partner. As Jane Austen didn’t quite put it. Capitol Music Group is the label in this...

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and...

Video-game Fortnite’s latest marketing partnership isn’t around music, but rather movies. Next Saturday (14 December) a scene from the new Star Wars film, ‘The Rise of Skywalker’, will be premiered within Fortnite....

Anyone who has been to an improv comedy show will know that making up songs on the spot based on audience suggestions is often more admirable than enjoyable. But that’s, in a way, what Jamie Cullum is doing with the release...

U2 are the latest artist to ink a partnership with both SiriusXM and its Pandora subsidiary. The band are launching something called U2X Radio, which will include their own station on SiriusXM’s satellite-radio service...

Artists connecting with fans and rewarding superfans has been a trend in our industry for years. Doing that while respecting their digital privacy is… a somewhat-newer trend. Something that’s trying to walk this line...

TikTok currently finds itself in a position that YouTube knows only too well, being simultaneously hailed as a kingmaker for breaking new artists, and a hot potato when it comes to the question of licensing and royalties...