marketing

YouTube Music may be the flagship music-streaming brand for Google now, but there is still music activity happening elsewhere in the company. Its smart speakers division, for example, which has just commissioned a series...

We know that Taylor Swift is re-recording her back catalogue, after the original master recordings were sold to her nemesis Scooter Braun. We don’t know, yet, exactly when and how those re-recordings will come out,...

We haven't written as much about Rocket League (three-word primer: football with cars) as we have about games like Fortnite and Roblox, but its creator Psyonix has been working with music labels like Monstercat for some time...

Fresh from selling nearly 30k tickets to her recent online performance, not to mention becoming a shareholder in streaming service Roxi, artist Kylie Minogue’s next move is in augmented reality. Tonight (26 November)...

Last week, we updated you on Roblox music creation app Splash, which has now been used by more than 21 million people. Created by startup Popgun, Splash’s twist has always been that its beats and loops were created...

It’s taken a few years, but at last ‘Infinite Gangnam Style‘ has some decent competition in the ‘how long can you listen to an endlessly-adapting version of a pop hit before it drives you mad?’...

Snapchat and Instagram have stories, Twitter now has fleets, but it's easy to forget that Spotify, too, has been exploring the 'stories' format. For a reminder, take a look at 'Megan Thee Stallion presents Good News, the...

It’s Christmas season, and heaven knows we all need it after the year that 2020 has been. It’s no surprise to see Mariah Carey’s annual climb up various charts starting early: ‘All I Want For Christmas...

Bad news for anyone whose hobbies include masquerading as popular musicians on SoundCloud: the service is finally introducing proper blue-tick profile verification. Billie Eilish, Wiz Khalifa and Trippie Redd are among the...

Vargas & Lagola is the artist name of Swedish duo Vincent Pontare and Salem al Fakir, who recently released their second album ‘Mount Alda’. To promote it, they’re doing a livestreamed concert on 25 November, promising...

We've written about ToneDen a few times in recent memory: for a profile of its social and streaming marketing tools in November 2019, for example, and then a story in June this year about its 'StreamLinks' feature offering...

Earlier this month, we wrote about how online brand LadBible had put Craig David and KSI on people's desks via an augmented reality music video. Now another part of the LadBible empire, music community Unilad Sound,...