Coachella 2022 kicks off with Fortnite drop and Flume AR stream
Epic Games worked with Coachella to launch a drop of festival items in Fortnite, including outfits, back bling and pickaxes.
April 19, 2022
TikTok opens its Effect House AR beta up to everyone
It is opening up the tool to "all creators, designers, and developers from around the world", to spur a new wave of AR effects created for TikTokers to make use of.
April 13, 2022
Black Star’s new album is exclusive to a podcast service
It has been a long wait for the second album by Black Star, the superduo consisting of Yasiin Bey (formerly Mos Def) and Talib Kweli.
April 11, 2022
Seventeen team up with Apple for first K-Pop Remix session
Apple is opening its new 'Myeongdong' store in Seoul, and the store will debut a 'Today at Apple Remix' session focused on K-Pop group Seventeen.
April 8, 2022
Colors gets a playlist and music video in NBA 2K22 game
The latest partnership between the music and game worlds is an interesting collaboration between Colors and NBA 2K22.
April 7, 2022
UMe turns to Fiverr for Marvin Gaye music video contest
Marketing efforts around the 50th anniversary of the release of Marvin Gaye's 'What's Going On' album include a contest on freelance marketplace Fiverr.
April 6, 2022
Grammy Awards come to Roblox with plans for Camilo performance
Grammy Week on Roblox launched yesterday, developed by Dubit Games – the same company that worked on the Brits experience.
March 31, 2022
UnitedMasters launches exchange to pair artists with brands
Distributor and artist-services firm UnitedMasters has made brand partnerships a big part of its offering to artists. Now it is creating a new platform for that.
March 30, 2022
Ecommerce firm Shopify launches Linkpop link-in-bio tool
It's only a few months since we were writing about a partnership between smart-links fim Linktree and ecommerce platform Shopify.
March 23, 2022
24kGoldn is the next artist playing a concert in Roblox
Roblox is preparing for its next virtual concert: the 24Goldn El Dorado Concert Experience.
March 22, 2022
UMG’s avatar band Kingship spent $359k on a Bored Ape manager
Managers have traditionally taken a cut of their artists’ revenues, but it’s rare to hear of artists spending money before they’ve released any music to BUY a manager.
March 22, 2022