marketing

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Blond:ish and Lil Dicky break new ground in music NFTs

Dig beneath the hype and doom-mongering, and there continue to be plenty of musicians exploring what they can do with non-fungible tokens (NFTs). We have two more examples to tell you about today. First, Blond:ish, who is launching...
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Fan-communities startup Fangage raises $2.5m funding round

Fangage is one of the startups trying to help musicians and other creators build communities of fans and find new ways to make money: from subscriptions, paid livestreams and sundry other features. Co-founded by Dutch DJ...
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Billie Eilish, H.E.R. and Kid Cudi set for Amazon Prime Day Show

Amazon recently announced that its annual ‘Prime Day’ event will be held on 21-22 June (yes, it’s not just one day), and now it has revealed plans for a high-profile music element. Prime Day Show will be a “three-part...
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Me Rex’s new ‘Megabear’ album is designed for shuffle play

How many fans listen to albums all the way through from start to finish in tracklisting order? British band Me Rex don’t care: their new album ‘Megabear’ has been designed to be played in any order you (or your shuffle...
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Music marketing focus: Russia and Eastern Europe

The final day of Music Ally's Sandbox Summit Global online conference last week started with a session exploring trends in Russia and Eastern Europe. Vladimir Yurchenko, international marketing manager at Warner Music...
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Music marketing: Influencer trends and short-form video

In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...
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Bristol and Bath get a music-themed digital treasure hunt

From Massive Attack and Portishead to Idles and DJ Krust, the British cities of Bath and Bristol have a marvellous musical heritage. Now it’s being explored in an interesting digital way, courtesy of a project called...
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VR game Beat Saber launches Interscope-themed mixtape pack

We’ve been writing about the music-licensing (and, indeed, music-selling) efforts of Facebook-owned VR music game Beat Saber for some time. By February this year the game had sold more than 4m copies, and 40m songs...
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Ministry of Sound signs new playlists exclusive with Mixcloud

Dance label Ministry of Sound is celebrating its 30th anniversary this year, and it has just announced a partnership with streaming service Mixcloud. Ministry says it will be “sharing their extensive archive of curated...
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How can memberships and tips economies work for musicians?

Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans. There are...
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Marketing music: livestreams, premieres and listening parties

Live, online events are now part of the fabric of the music industry, and that looks set to continue even when physical concerts return at scale. At Music Ally's Sandbox Summit Global online conference yesterday, several...
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TuneCore to provide music for YouTube’s Shorts feature

YouTube is preparing a big global push for its TikTok-style ‘Shorts’ feature: we wrote recently about its launch of a $100m fund to reward creators for their short videos. Now it’s putting deals in place to make more...