marketing

Spotify has launched its first Spotify Singles x Pride campaign, and it sees three LGBTQ+ artists perform apposite covers. Orville Peck has picked ‘Smalltown Boy’ by Bronskski Beat, Rina Sawayama covers ‘Dance In The...

This one is going to get the K-Pop stans roused up. In April 2019, BTS broke the record for one-day video views on YouTube, with the 78m views of their ‘Boy With Luv’ video trumping the previous record-holder, ‘Kill...

Imagine if 2D was four times better, or if 3D was, ahem, 2.67 times better. That'll be 8D! And it's 8D that Finnish artist Artem, who's signed to Warner Music, is exploring with his new music video. We should stress, 8D...

'Marquee' is Spotify's tool that pops up in its mobile app suggesting that people listen to a new release by an artist that they like. In the US and Canada, it's currently being beta-tested as a paid advertising slot. Now...

In May we reported on Marshmello teaming up with creative-software firm Adobe on a 'Be Kind' campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady...

Livestream music concerts can air globally, but that doesn't mean they have to. We're seeing a growing number of artists experiment with geofenced online concerts, which can only be viewed by fans in a particular part of...

Music Ally last covered Kosovo-based artist DJ Regard in September 2019, when his 'Ride It' track became a TikTok-assisted viral hit. Now the artist, signed to Ministry of Sound, is getting his own casual game, Regard Runner,...

Chopra is the wellness company launched by author and alternative-medicine figure Deepak Chopra. It's just announced a partnership with Colombian reggaeton star J Balvin for a 21-day meditation program called 'Renew Yourself:...

Instagram has updated its ‘commerce eligibility requirements’ dictating who’s allowed to use its Instagram Shopping feature to sell products directly from their profiles. Good news: musicians are now included....

Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected. "We...

Music Ally knows card game 'Uno!' best for being second only to Monopoly in the chart of 'games most likely to cause almighty family rows at Christmas'. What we don't know it for, until now, are digital marketing campaigns...

We’ve written about independent artist Emma McGann several times: about how she used livestreaming app YouNow to build her audience; about the launch of her Alexa skill; and her recent plans for a ‘virtual...