marketing

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Coachella 2022 kicks off with Fortnite drop and Flume AR stream

Epic Games worked with Coachella to launch a drop of festival items in Fortnite, including outfits, back bling and pickaxes.
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TikTok opens its Effect House AR beta up to everyone

It is opening up the tool to "all creators, designers, and developers from around the world", to spur a new wave of AR effects created for TikTokers to make use of.
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Black Star’s new album is exclusive to a podcast service

It has been a long wait for the second album by Black Star, the superduo consisting of Yasiin Bey (formerly Mos Def) and Talib Kweli.
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Seventeen team up with Apple for first K-Pop Remix session

Apple is opening its new 'Myeongdong' store in Seoul, and the store will debut a 'Today at Apple Remix' session focused on K-Pop group Seventeen.
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Colors gets a playlist and music video in NBA 2K22 game

The latest partnership between the music and game worlds is an interesting collaboration between Colors and NBA 2K22.
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UMe turns to Fiverr for Marvin Gaye music video contest

Marketing efforts around the 50th anniversary of the release of Marvin Gaye's 'What's Going On' album include a contest on freelance marketplace Fiverr.
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Grammy Awards come to Roblox with plans for Camilo performance

Grammy Week on Roblox launched yesterday, developed by Dubit Games – the same company that worked on the Brits experience.
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UnitedMasters launches exchange to pair artists with brands

Distributor and artist-services firm UnitedMasters has made brand partnerships a big part of its offering to artists. Now it is creating a new platform for that.
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Ecommerce firm Shopify launches Linkpop link-in-bio tool

It's only a few months since we were writing about a partnership between smart-links fim Linktree and ecommerce platform Shopify.
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24kGoldn is the next artist playing a concert in Roblox

Roblox is preparing for its next virtual concert: the 24Goldn El Dorado Concert Experience.
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UMG’s avatar band Kingship spent $359k on a Bored Ape manager

Managers have traditionally taken a cut of their artists’ revenues, but it’s rare to hear of artists spending money before they’ve released any music to BUY a manager.
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UK meets China with James Blunt / Jason Zhang collab

As the major labels step up their activities in China, they're keen to start bringing more artists from that country to global attention.