marketing

As the live-music shutdown continues, more and bigger artists have turned to livestreaming performances online as an alternative, if not (certainly not in terms of income) a replacement. Neil Young is launching a ‘Fireside...

Melanie Martinez is the latest musician to get the YouTube Artist Spotlight Story treatment: a 13-minute mini-documentary about her “artistic journey and the many hats she wears as a creative”. We were tickled by the...

“You can’t get to heaven without raising a little hell darlin’,” is how the website for Kesha’s new promotional game Blessed Mess greets fans, before inviting them to “connect to Spotify, wreck Kesha’s room...

With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. One area in which it...

Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...

Japanese music company LDH Japan is putting some full-length concerts on YouTube by its artists, as a way of making up for the cancellation of upcoming concerts due to the novel Coronavirus (COVID-19) outbreak. Those artists...

Things Music Ally learned today: there’s a brand of tea that will cleanse your colon. We’re happy to share this new-found knowledge with you. Why are we writing about it? Because the maker of said tea, a company called...

British artist Emma McGann has been a good example of an independent artist willing to experiment with new technologies. She built her audience on live-streaming app YouNow, for example, and also became one of the first...

We’ve heard some weak excuses in our time, but suggesting that you “did not believe the playlist was designed primarily for children” when the playlist is called ‘Classical Lullabies’ and has several tracks mentioning...

‘Despite some naysayers, influencer marketing set for big growth in 2020’ is the headline to an article yesterday on online-video industry site Tubefilter. So who’s pushing back on those naysayers and predicting big...

We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...