marketing

YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...

RapChat is a bit more than “the TikTok of hip-hop” – its sell to users is that it is a recording studio and video creator rolled into one, while its focus is on full-length songs rather than snappy 15-second clips....

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...

We’ve seen a fair few labels launch their own music-focused podcasts in recent times, but not quite so many publishers. Warner Chappell is, though: it’s launching a new music-documentary podcast called ‘Final...

Having used postcards and newspaper ads to announce their new double-album, Coldplay are returning to digital waters as the campaign gets up and rolling. The band have teamed up with YouTube for not one but two livestreamed...

Lars Ettrup, CEO of smart-links firm Linkfire, delivered a talk at Music Ally’s Sandbox Summit conference in London this week on “the joys of attribution”, and how music marketers can better track the journey music...

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon. Yet as internet users become more aware of the privacy debates around those companies’ services and...

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a...

Music Ally has covered analytics firm Chartmetric’s concept of Trigger Cities before but at Sandbox Summit in London this week, we assembled a panel of marketing experts to talk about the idea in practice and how – or...

Domino’s campaign for A Bath Full Of Ecstasy – the seventh studio album from Hot Chip – was named Campaign Of The Year at Music Ally’s Sandbox Summit in London yesterday (30th October). It was one of five shortlisted...

It’s perhaps over-egging things slightly to call ‘Megan Thee Stallion P.I. in Hottieween’ a series, given that the first two episodes weigh in at around the five-minute mark each. It’s fun though: a horror-themed...

Jamie Oborne is the owner and CEO of Dirty Hit Records and All on Red Management, working with The 1975, Wolf Alice and Benjamin Francis Leftwich among other artists. He was also the opening speaker at Music Ally’s Sandbox...