marketing

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The Kid Laroi and Mulatto get Spotify and YouTube approval

Pretty much every major streaming service now has some kind of program to identify and promote emerging artists: Spotify's Radar, Apple Music's Up Next, Amazon Music's Breakthrough, Deezer's Next, YouTube Music's Artist on...
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J Balvin to headline the big Halloween event in Fortnite

Halloween's on 31 October? It starts a lot earlier than that in Fortnite. The game's 'Fortnitemares' celebration kicked off yesterday (21 October) with a haunted island, pumpkin rocket launchers, rideable witch brooms, a...
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George Michael joins Prince and John Lennon on TikTok

It sounds like a supergroup for the ages, doesn’t it? But what George Michael, Prince and John Lennon have in common is that their estates and labels have been working with TikTok to bring their legacies into the world...
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Kylie Minogue set for Driift-run ‘Infinite Disco’ stream

More evidence for the growing ambition of online concerts for bigger artists comes with Kylie Minogue's 'Infinite Disco' event on 7 November. It's the latest event from Driift, the company launched earlier this year by...
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Billie Eilish merch store will be integrated into livestream

We reported earlier this month on plans for Billie Eilish's first livestream, the $30 'Where Do We Go? The Livestream' concert on 24 October. Startup Maestro is the technical partner, and it's been talking about a new...
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Apple Music goes Boss-eyed with its Bruce Springsteen Week

Apple Music is pushing all the boats out for the release of Bruce Springsteen's 20th studio album 'Letter to You'. There'll be a week of radio shows on its new Apple Music Hits station, plus an album listening party and...
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Apple Music TV channels classic MTV with music videos

Live radio is already one of Apple Music's big differences to its streaming rivals. Now it's trying out MTV-style music television, although for the most part without the VJs. Instead, Apple Music TV is a 24-hour channel...
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Artist Dan Olsen tests Musion hologram projection technology

The media excitement around ‘hologram’ tours starring dead artists has quietened down in recent months, mainly because like concerts by still-alive artists, hologram gigs need an audience, and so have been impacted by...
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Motive Unknown launches sister company Positive Subversion

Digital marketing agency Motive Unknown is spinning off a new company called Positive Subversion, which it describes as a “project and label management consultancy for independently-minded artists, managers and record...
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Monstercat goes ‘hyper-casual’ with Amanotes mobile games deal

Electronic music label Monstercat has always been keen to get its music into games, with a series of inventive licensing deals and partnerships. Its latest is with Amanotes, the Vietnamese developer of ‘hyper-casual’...
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BTS ‘Map of the Soul ON:E’ online concerts sold 993k tickets

K-Pop stars BTS set an official world record earlier this year when they attracted more than 756,000 paying fans to their ‘Bang Bang Con’ livestreamed concert. Last weekend’s ‘Map of the Soul ON:E’ concerts outdid...
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TikTok adds 11 John Lennon tracks plus an official account

If John Lennon had lived to his 80th birthday last Friday (9 October) we’re fairly sure he’d have been on TikTok – probably unicycling down a road glugging pineapple juice while lip-syncing to ‘Working Class Hero’...