marketing

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Found·ee hails impact of Lindsey Stirling remarketing campaign

Music-marketing platform Found·ee has been publishing some of its latest metrics, including details of a campaign run by classical musician Lindsey Stirling in support of her latest album ‘Artemis’. The company says...
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Spotify is making a podcast with country star Reba McEntire

Spotify has announced another original podcast in partnership with a musician: country artist Reba McEntire. It’s due to launch early in 2020, with Spotify promising “Reba’s trademark wit and wisdom as she and expert...
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Facebook keen to improve its reporting tools for rightsholders

Will Facebook be launching proper analytics tools to show labels and publishers how their music is being used across its services? The company’s head of music business development and partnerships Tamara Hrivnak says it...
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Sony Music launches another podcasting JV: Broccoli Content

In May this year, Sony Music launched a joint venture with two podcast-industry veterans, Adam Davidson and Laura Mayer. The first fruits from that company, Three Uncanny Four Productions, was the ‘Broken: Jeffrey Epstein’...
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Spotify tests sponsorship of full-screen album recommendations

For some time now, Spotify has been showing its mobile listeners full-screen recommendations of new albums from the artists that they like – ‘Brand new music for you!’ pop-ups with a ‘Go to Album’ button to tap. Thus...
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Coldplay tease fans with digital Easter eggs for new album

There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans...
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Soundcharts launches new media-monitoring feature for artists

Music-analytics platform Soundcharts has a new feature: ‘Mentions’. It promises ‘global media and web monitoring’ for artists, tracking where they’re mentioned in three categories of media: ‘music media’, ‘verified...
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Pandora hails strong growth for its Artist Marketing Platform

It’s five years since Pandora launched its Artist Marketing Platform (AMP) tools for artists to market to listeners on the streaming service. The company is celebrating the anniversary with some new stats. “In the last...
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Neil Young Archives website now has 25,000 subscribers

There have been several interviews with artist Neil Young recently, to promote his new book ‘To Feel the Music: A Songwriter’s Mission to Save High-Quality Audio’. The latest piece, from Wired, has some...
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Marshmello now has 40m subscribers to his YouTube channel

Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million)...
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Drum’n’bass artist Turno used messaging to grow his mailing list

British drum’n’bass artist Turno is the latest musician to explore messaging-based marketing with startup I Am Pop’s platform – and it has published a case study of his campaign with more details. Turno...
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UMG expands its college-marketing program into °1824 team

Universal Music Group is shaking up its ‘college lifestyle marketing program’ in the US, with a new team, and brand, called °1824. The label describes it as “a new marketing, content and experiences team powered by...