marketing

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Ed Sheeran marketing campaign ramps up with Apple and Amazon

As Ed Sheeran prepares for the release of '=' on Friday (29 October) the DSP partnership announcements are dropping in quick succession.
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Tiny Hits split new single up as ‘Maximum Revenue’ version

Independent duo Tiny Hits have released their latest single 'Control' in what they're describing as a 'Maximum Revenue' version on streaming services.
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DZ Deathrays launch their own Dive Bar Superstars mobile game

Australian rock band DZ Deathrays are launching a mobile game developed by their own drummer. Dive Bar Superstars launches later this month for Android and iOS.
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Ariana Grande rejoins Fortnite as ‘galaxy’s greatest monster hunter’

Ariana Grande became the latest artist to perform in a set-piece event in the game Fortnite earlier this year. Now she is rejoining the game as a non-playing character.
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Instagram to add desktop posting and co-authoring feature

Good news for anyone using Instagram for professional purposes: some new features will make it easier to post from your desk, and also to add other people as collaborators.
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Peloton returns to Beyoncé with 72 hours of branded workouts

The new 'Peloton x Beyoncé Artist Series' workouts launch today, with "72 hours of powerful content, 17 classes over a three-day period with content streamed globally"
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They’ve got a TikTok-et to Ride: The Beatles are now on TikTok

As with other heritage artist launches on the app, it brings music with it: 36 Beatles tracks added to TikTok's catalogue for people to use in their videos.
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XSET is latest firm to offer streamers ‘DMCA-free’ music

The trickle of companies launching music that game streamers can use in their broadcasts and on-demand videos without fear of copyright strikes is turning into a flood.
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Deadmau5 launches his Oberhasli virtual world with concerts

The concert will see fans listening to a setlist of Deadmau5 tracks while moving through 13 'interactive worlds' created using Core.
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Coldplay kicks off a lyrical treasure hunt with Spotify

If you’re a major artist in 2021, you need to find different ways of working with the various global streaming services, ensuring that none of them feel left out of your pre-release campaign while (ideally) tapping into...
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Humble Angel Records launches app for Spotify playlist alerts

Humble Angel Records is the streaming-focused imprint launched by former Playlists·net and WMG executive Kieron Donoghue in 2018. Now the company is diversifying beyond simply releasing tracks by releasing an app. Available...
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Courtney Barnett trails new album with stem-mixing website

'Things Take Time, Take Time' according to the next album by Australian artist Courtney Barnett. What doesn't take much time is messing about with some of the tracks on it, courtesy of a neat 'Stem Mixer' site launched...