marketing

Read More

Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers

We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
Read More

How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...
Read More

Radar is Spotify’s new program to promote emerging artists

Spotify is launching a new program called Radar to promote emerging artists. Actually, it’s 19 ‘sister’ programs across the world, which in 2020 will feature 36 artists. Those musicians will get slots on Spotify’s...
Read More

Carrie Underwood launches fit52, her own fitness app

American artist Carrie Underwood has a new sideline in 2020: as a fitness guru. Her book ‘Find Your Path: Honor Your Body, Fuel Your Soul and Get Strong with the Fit52 Life’ came out last week, complete with a deck of...
Read More

Lauv is latest artist to launch a Landmrk-powered treasure hunt

Music Ally has been covering location-based marketing startup Landmrk for several years now, including its campaigns for artists including CNCO, Ariana Grande and Louis Tomlinson. The startup’s latest client is...
Read More

Circa Waves offset their carbon footprint… with their own cider!

Plenty of artists have launched their own beers and lagers: Iron Maiden, Queen, Elbow, Motörhead and so on. It’s good to see someone sticking up for the more apple-y end of things in 2020 though: British band Circa Waves...
Read More

Bad Bunny hops onto Spotify with his own ‘lookbook’

It’s not quite a ‘visual album’ on the scale of Beyoncé’s ‘Lemonade’ or Frank Ocean’s ‘Endless’, but Latin American star Bad Bunny has partnered with Spotify to create what is being termed a “lookbook”...
Read More

BTS YouTube premiere broke records with 1.54m concurrent viewers

Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns...
Read More

Apple Music’s latest exclusive is a Coldplay EP and short film

We have written many times that the DSP thirst for exclusives from major artists has moved away from the album and towards things like videos, live performances and session singles. The new EP from Coldplay suggests a testing...
Read More

Despite link issues, BTS TikTok #OnChallenge has 133.8m views

We reported last week on TikTok’s coup in securing a 30-second exclusive preview of ‘ON’ – a track from the new BTS album – ahead of its official release to streaming services. The app challenged fans to create...
Read More

Cash Money docuseries to debut on Spotify’s RapCaviar playlist

It’s fair to say that Cash Money Records, whose roster has included Lil Wayne, Drake and Nicki Minaj among others, likes exclusive documentaries about its history. ‘Before Anythang: The Cash Money Story’ launched on...
Read More

No Pain, no gain: T-Pain’s website takedown and takeover

Rapper T-Pain posted a curious tweet earlier in the week. He claimed that someone had launched the f—ktpain.com website (we can’t put the full title in here as some spam filters don’t like profanities), perhaps...