marketing

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Sandbox 168: Archive Mind Catalogue Marketing In The Social Media Age

Lead: As we approach “peak Q4”, it is a time of year when catalogues get a major push as part of the Christmas gifting market. But catalogues, like dogs, are not just for Christmas. How are catalogues maintained and how...
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Spotify doubles down on ticketing with emails and Ticketmaster integration

Spotify is doubling down on its ticketing features, with plans to email concert recommendations to its users based on their listening habits, as well as a new partnership with Ticketmaster. The company is pitching the...
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Apple iMessage gets an official David Bowie stickers pack

We’ve seen a few official artist sticker packs for Apple’s newly-opened-up iMessage app on iOS. Now Warner Music Group has launched the most high-profile example yet: David Bowie. Available as a free download, the...
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YouTube debuts new tools to clean up its comments section

You need a strong constitution to spend much time ‘below the line’ in YouTube’s comments section, especially if you published the video that’s being commented on. YouTube has been aware of the frequently-toxic...
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Octane AI launches chatbots for 50 Cent, Kiss and Aerosmith

Battle of the bots! Or at least battle of the bot platforms. We’ve written several times about UK agency We Make Awesome Sh’s development of a platform to help brands and labels create and run their own chatbots –...
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Olly Murs gets interactive trailer and Facebook chatbot

British artist Olly Murs is preparing to release his new album ’24 HRS’, and Sony Music UK’s digital marketing campaign is getting up speed. One element is an interactive album trailer that starts with Murs waking...
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Spotify relaunches artists site (but payout stats go missing)

Spotify has relaunched its Spotify Artists site, which was launched three years ago as its public communications channel with the musician community. “This website was our first shot at providing details around the streaming...
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Sandbox 167 – Super Market

Lead: Most acts want as many fans as possible, but the super fans are the first to flock to them and will often be the ones still there long after the stadium shows and #1 singles have dried up. Holding and cultivating them...
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Chatbots, emojis and Spotify: together at last!

2016 in a nutshell? Try Martini’s latest digital marketing campaign, which involves a Facebook Messenger DJ chatbot. “A DJ chatbot asks social media users on Facebook to sum up their summer using emojis… to create...
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MTV EMAs to use VR, bots and social stars

MTV has always used its big awards shows to experiment with new technologies, and this year’s European Music Awards (EMAs) in Rotterdam are no exception. MTV is launching a dedicated EMA Facebook Messenger chatbot, which...
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YouTube’s new End Screens encourage more viewing

YouTube has a new tool for creators on its platform: End Screens. They do exactly what they say on the tin: “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to...
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ABBA set for digital tour with VR and AI

No, 'VR and AI' aren't the latest hot brostep DJs... That long-desired ABBA reunion isn’t quite happening yet, but the Swedish pop pioneers have announced an inventive new “digital experience” in partnership with Universal...