marketing

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Campaigns: PAUL McVR-TNEY – Sandbox 158

Paul McCartney has been part of the virtual reality (VR) game for a while now – a rare example of a “heritage act” who seems genuinely interested in new technologies, rather than one being advised to jump on the departing...
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Campaigns – Oops!…I DID IT: A GAME – Sandbox 158

Now Britney Spears, with only around half of the social followers Perry has accumulated, is trying her hand at mobile gaming with Britney Spears: American Dream. It treads much the same path as previous Glu games: become...
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Behind The Campaign – LISSIE – Sandbox 158

After two albums on Columbia, US singer Lissie moved to independent label Cooking Vinyl in 2015. My Wild West is her first album under this new deal and was released on 12th February. MARCUS KNIGHT, product & marketing manager...
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Campaigns: Coca Cola and WeChat launch Musicons – Sandbox 111

Messaging app WeChat – owned by Tencent, one of China’s biggest Internet companies – is part of Coca-Cola’s latest music-centric campaign. Lyrics are featured on Coke bottles in China accompanied with a QR code that...
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Campaigns: Ed Sheeran – Interactive TV ads – Sandbox 112

Interactive online ads are gradually becoming a standard format for many agencies looking to increase the all-important consumer engagement metric. Set against this, TV advertising is seen as uni-directional and less immersive...
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Campaigns: Just #hashtagmyass – Sandbox 116

Need help with an eye-catching song title? Look no further than French Dj and producer etienne de Crécy.
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Campaigns: Koda Kumi and her Oculus Rift Experience – Sandbox 118

Japanese pop star Koda Kumi has been a prominent name for years in her native Japan. To mark her 15th year in the industry next year she is creating the world’s first Oculus Rift music video .
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Sandbox 163 – Bot’N’Roll

Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans...
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Behind The Campaign: Imagine Dragons – Sandbox 129

For Smoke + Mirrors, their second album, Las Vegas band Imagine Dragons placed game and film syncs front and centre and the live plot was tightly woven into the album marketing. Liz Goodwin, head of campaign strategy at Polydor...
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Taylor Swift mobile game slips to early 2017

Games firm Glu Mobile is delaying its official Taylor Swift mobile game to early 2017, having planned to launch it this side of Christmas.
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Campaigns: Hot Chip’s Media Hijack For The UK Election -Sandbox 133

Hot Chip seemed to have followed recent moves from American band Tanlines (who re-skinned their website to look like a Netflix site) and re-designed their website just in time for the recent UK election (on 7th May).
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Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...