marketing

Read More

Calvin Harris to go singles-only due to streaming?

It’s rare for us to get our digital-music news from tabloid newspaper The Sun, but it appears to have bagged a scoop about the future release strategy of dance star Calvin Harris. “Calvin will now opt for putting out...
Read More

Kylie Minogue, Dua Lipa and Charli XCX get Apple iMessage stickers

Warner Music Group has become one of the first labels to release ‘sticker packs’ for the new version of Apple’s iMessage messaging app. WMG has released four packs as free downloads from the iMessage App Store: for...
Read More

Radiohead post fan-made ‘vignettes’ on Instagram

Back in July, Radiohead launched a competition for fans, asking them to help complete the band’s series of “vignettes”. Fans could download clips of music from the band’s website and then make their own videos...
Read More

Beyond Music: The pitfalls of influencer marketing

When is an #ad not an ad? When it’s native, organic-branded influencer #content on YouTube, Snapchat or Instagram. Or so some of those digital trendsetters appear to have believed when taking money from brands to promote...
Read More

#CNCOGo – Sony’s Latin American boy-band rides the Pokémon wave

Augmented-reality mobile game Pokémon Go has been a big hit with players around the world, even if its numbers are starting to tail off. Now Sony Music US Latin has taken inspiration from the craze in an inventive marketing...
Read More

Opus Play unlocks digital content when fans buy merch

The Opus Play app launched quietly for iOS earlier this year, and offers an interesting spin on persuading fans to buy physical merchandise for artists they like. “Merchandise that is Opus-enabled comes with a unique...
Read More

Behind the Campaign: Aurora – Sandbox 157

For most Brits, Aurora would have first appeared on their radar with her cover of Oasis’ ‘Half The World Away’ for the John Lewis Christmas 2015 ad. But she had been building steadily long before that marketing coup.
Read More

10 things you need to know about streaming playlist data

This guest column for Music Ally is from Sammy Andrews, director at Entertainment Intelligence. "Many labels are now accessing streaming playlist data for their artists, releases and catalogue for the first time. As...
Read More

Frank Ocean releases ‘Blond’ album

Yes, Frank Ocean’s new album is actually available. No, it’s not called ‘Boys Don’t Cry’ – that’s the 360-page magazine that the physical version of the album is package with. No, it’s not called ‘Endless’...
Read More

Campaigns: Avicii’s comic book – Sandbox 143

Speaking of Instagram, here’s another one from Avicii’s ever-creative marketing team. Perhaps drawing inspiration from Chvrches’ campaign that sandbox reported on back in July this year, Avicii has a similar campaign...
Read More

Campaigns: SXSW X FB – Sandbox 153

Half of the international music industry is currently dusting itself down after the 30th SXSW festival in Austin. In recent years, it has become as important for its focus on new technology as its focus on new music, with...
Read More

Campaigns: 666: The Founder of the Beast – Sandbox 153

We have written a lot in the past about Iron Maiden and gaming – and that’s for two reasons: they are not arrivistes as they have been doing this for years; and because of that, they’re really good at it. You see, it...