marketing

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Radiohead to stream ‘Live from a Moon Shaped Pool’ event

Radiohead fans are putting 17 June in their diaries as the band’s next special event. Not a concert, but rather a global online gathering with an emphasis on record stores. Or, as its website puts it: “A unique...
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Sandbox 158 – Face Lift

Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...
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Sandbox 157 – Under The Influence

Today, “old” media is still powerful but increasingly less effective in reaching young consumers. The super-stars of YouTube and Instagram, however, are leading the charge for social influencers.
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Are streaming services the new music-marketing eldorado? (#midem)

As streaming grows, so labels and artists are finding new ways to use platforms like Spotify in their marketing campaigns. A panel session at the Midem conference in Cannes this morning explored some of the latest trends. The...
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Here’s why you shouldn’t use Minecraft to market music

Minecraft may be one of the most popular games in the world right now, but labels planning to use it for marketing purposes should back off. At least, that’s what the game’s creator Mojang says, in a blog post warning...
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Instagram reveals its new tools for businesses

Most of the details were leaked ahead of time, but Instagram has confirmed its plans for new ‘business tools’ on its service. They will involve converting accounts into ‘business profiles’ that will include contact...
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Yacht ‘sex tape’ marketing stunt backfires

No, the two members of electropop band Yacht haven’t made a sex tape together. But for a few hours yesterday, fans thought they had, until realising it was a marketing stunt. “Due to a series of technological missteps...
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Ryan Leslie wants more data before he’ll stream his albums

Musician Ryan Leslie is also a startup entrepreneur: the artist behind direct-to-fan marketing platform SuperPhone. However, those fans can’t get his recent albums, including latest one ‘MZRT’, on streaming services....
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James Blake drops album – and Spotify alerts superfans

Well, perhaps the new James Blake album ‘The Colour in Anything’ isn’t such a surprise, given the billboard ads that popped up in certain cities this past week. But yes, Blake’s new long-player went live at midnight...
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The Royal Concept team up with YouTube star ‘Anty’

Swedish band The Royal Concept have found a way to make YouTube work for them – by teaming up with a popular beauty vlogger in Sweden called Antonia ‘Anty’ Johnson. The band took her to New York where she published...
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Sandbox 156 – Prime Time

Amazon Prime Music has anywhere between 46m and 80m users globally and yet it rarely features in music marketing campaigns. Is this an enormous missed opportunity or a service with such light engagement that more effort on...
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Music-streaming playlist strategy for 2016… and beyond

The final session at AIM’s Music Connected conference covered streaming playlist strategies, with an expert panel. They included Adam Cardew of Absolute Label Services; David Emery of Kobalt Label Services; Sammy Andrews...