Sandbox 161 – Hit or Hype
Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
July 13, 2016
Behind the campaign: Måns Zelmerlöw – Sandbox 153
Swedish singer Måns Zelmerlöw released his first album in 2007 and won the 2015 Eurovision for his home country with the song ‘Heroes’. He will also host this year’s show in May. The competition has provided a number...
July 5, 2016
Campaigns – YACHT Spring A Leak – Sandbox 157
sandbox solemnly promises that this is the first (and hopefully last) time we’ve had to visit PornHub for “research purposes”; furthermore, it’s not often we get to write about a campaign which has backfired so spectacularly....
July 4, 2016
Sandbox 160 – Brand Stand
Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
June 29, 2016
Sandbox 159 – Brand Aid
Lead: In this issue of Sandbox and the following one, we look at the ways in which brand partnerships have evolved in response to digital and how they now straddle everything from app sponsorship to VR. In the opening part,...
June 15, 2016
Deezer: new TV-ad stars are dogs, guinea pigs and rabbits
The ‘Deezer Geezer’ hasn’t retired just yet: he features in the streaming service’s new round of TV ads created for the UK. However, the company is merrily flouting the latter half of the famous ‘never work with...
June 14, 2016
Media agency MEC trying to make Broken Witt Rebels stars
It started with music marketer Darren Hemmings wondering on Facebook why an unknown band called Broken Witt Rebels were getting “massive billboards” in the UK, with no obvious label backing them. When a reply suggested...
June 14, 2016
Radiohead to stream ‘Live from a Moon Shaped Pool’ event
Radiohead fans are putting 17 June in their diaries as the band’s next special event. Not a concert, but rather a global online gathering with an emphasis on record stores. Or, as its website puts it: “A unique...
June 13, 2016
Sandbox 158 – Face Lift
Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...
June 7, 2016
Sandbox 157 – Under The Influence
Today, “old” media is still powerful but increasingly less effective in reaching young consumers. The super-stars of YouTube and Instagram, however, are leading the charge for social influencers.
June 7, 2016
Are streaming services the new music-marketing eldorado? (#midem)
As streaming grows, so labels and artists are finding new ways to use platforms like Spotify in their marketing campaigns. A panel session at the Midem conference in Cannes this morning explored some of the latest trends. The...
June 4, 2016