marketing

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Instagram reveals its new tools for businesses

Most of the details were leaked ahead of time, but Instagram has confirmed its plans for new ‘business tools’ on its service. They will involve converting accounts into ‘business profiles’ that will include contact...
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Yacht ‘sex tape’ marketing stunt backfires

No, the two members of electropop band Yacht haven’t made a sex tape together. But for a few hours yesterday, fans thought they had, until realising it was a marketing stunt. “Due to a series of technological missteps...
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Ryan Leslie wants more data before he’ll stream his albums

Musician Ryan Leslie is also a startup entrepreneur: the artist behind direct-to-fan marketing platform SuperPhone. However, those fans can’t get his recent albums, including latest one ‘MZRT’, on streaming services....
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James Blake drops album – and Spotify alerts superfans

Well, perhaps the new James Blake album ‘The Colour in Anything’ isn’t such a surprise, given the billboard ads that popped up in certain cities this past week. But yes, Blake’s new long-player went live at midnight...
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The Royal Concept team up with YouTube star ‘Anty’

Swedish band The Royal Concept have found a way to make YouTube work for them – by teaming up with a popular beauty vlogger in Sweden called Antonia ‘Anty’ Johnson. The band took her to New York where she published...
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Sandbox 156 – Prime Time

Amazon Prime Music has anywhere between 46m and 80m users globally and yet it rarely features in music marketing campaigns. Is this an enormous missed opportunity or a service with such light engagement that more effort on...
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Music-streaming playlist strategy for 2016… and beyond

The final session at AIM’s Music Connected conference covered streaming playlist strategies, with an expert panel. They included Adam Cardew of Absolute Label Services; David Emery of Kobalt Label Services; Sammy Andrews...
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Deutsche Grammophon teams up with Play with a Pro

Universal Music classical subsidiary Deutsche Grammophon is testing musical eLearning through a partnership with startup Play with a Pro. It will involve British violinist Daniel Hope hosting an “interactive online masterclass”...
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Warner Music to film artist interviews in 360 degrees

As we cover the ongoing debate about YouTube and music, we’re seeing positive partnerships around the platform as well as negativity. Take Warner Music’s decision to start filming artist interviews in 360 degrees,...
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Justin Bieber added 1m YouTube subscribers last month

YouTube may be under fire from some artists, but it remains a powerful online-audience builder for Justin Bieber. The star added more than one million new YouTube subscribers over the month of March: 1.03m to be specific,...
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Kids show Tee and Mo spawns digital album and videos

We’ve seen from the rise of nursery-rhyme YouTube channels like Little Baby Bum that there’s a big digital demand for children’s music. Now Tee and Mo – a kids’ show that airs on the BBC’s CBeebies channel...
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Sandbox 155 – A note from our Sponsors

When the iPhone arrived in 2007, some thought that artist apps would be the future. So there was a gold rush followed by a lot of disappointment. They were expensive to build and hardly anyone used them. Even platforms like...