marketing

The #BritsUnseen campaign using YouTube Shorts generated 11m views in the week following the awards and the official YouTube channel notched up 5m views.

According to the press release, Coca-Cola Starlight is “a new space-inspired product that aims to bring space to life through a simple sip”

“Donda 2 will only be available on my own platform, the Stem Player. Not on Apple Amazon Spotify or YouTube,” announced West in an Instagram post.

A Tribe Called Quest are the latest partners for Peloton's 'Artist Series' workouts – and this partnership comes with an interesting physical twist.

If you're running a music streaming service in 2020, you need analytics for your artists, in as slick and usable an app as possible.

That means technology to "resize, remix and adjust" tracks, from cutting them down for sync usage in advertisements, to continuously remixing for indefinite livestreams.

YouTube's chief product officer Neal Mohan has been blogging about what new features the company has planned for the rest of 2022.

Smart-links firm Linktree has announced four new deals to boost its work with musicians and labels.

Independent artist Vérité is teaming up with NFTs startup Royal for a drop that includes a 39% share of streaming royalties for one of her tracks.

Meta has been holding VR music events for a while now, but we sense a stepping up of its ambitions.

US festival Coachella is the latest live-music event hopping on the NFTs bandwagon, launching its own "environmentally friendly marketplace" with FTX US.

It's all the rage to turn artists into avatars for virtual concerts, but Snapchat is holding an event where the fans' avatars will also play a key part.