marketing

Read More

The 1975 fund environmental work with reusable water bottles

British band The 1975 have taken a leading role in talking about the climate emergency, as well as taking action to reduce their own environmental impact (for example with recycled merchandise). Now the band are trying something...
Read More

Pearl Jam launch a Superblood Wolfmoon AR experience for fans

Pearl Jam fans may well be going out into their back gardens this week and howling at the moon. No, this isn’t about ticket prices for their upcoming tour. The returning band have launched an augmented reality ‘experience’...
Read More

The Brit Awards reveal TikTok partnership for 2020 event

The British music industry is gearing up for next week’s Brit Awards in London, and TikTok will be on board as one of the event’s key digital partners. The app will be live-streaming the  arrival of artists and celebrities on...
Read More

James Blunt launches audio e-cards campaign for Valentine’s Day

Tomorrow is Valentine's Day, so if you have a partner (or an object of your affections) how are you planning to celebrate? Chocolates and flowers? Furry handcuffs and a glint in the eye? A brisk lecture about Valentine's...
Read More

YouTube and Sam Smith have opened… a pop-up wig shop!

YouTube’s advertising revenues were $15.15bn in 2019, as we found out earlier this month. Surprisingly, its parent company Alphabet didn’t say how much money YouTube made from selling wigs that year. We suspect it’s...
Read More

How catalogue marketing shines new light on the unfamiliar

It sometimes feels like we are living in an age of permanent anniversaries – where 10th, 20th, 25th and 50th album anniversaries all seem to crash in on each other. For a long time, the remastered or deluxe album reissue...
Read More

Social star KSI debuts on TikTok with #WakeUpCallChallenge

British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI...
Read More

Justin Bieber YouTube doc’s first episode races to 42m views

Justin Bieber’s new YouTube documentary series, Seasons, is already a record breaker. The show’s first episode was watched 32.7m times in its first week, setting a new bar for the ‘most-viewed premiere in its first...
Read More

Google’s Area 120 launches live-music data tool with Pollstar

We’ve written about Google’s experimental division Area 120 before: for example when it launched a project called Fundo to explore crowdfunding for social stars, or when it made a co-viewing app for YouTube called...
Read More

KFC took over artist profiles to get ads on Spotify Premium

Who said Spotify’s premium tier is advertising-free? KFC Arabia has found a way around that, taking over the profiles of three artists in a campaign run by advertising agency Memac Ogilvy. “KFC teamed up with three major...
Read More

Justin Bieber went big with Super Bowl TikTok campaign

The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign...
Read More

Rough Trade is now a playlist curator for Apple Music

Apple Music is pressing on with its work to sign up external brands and music companies as playlist curators, alongside its in-house editorial team. The latest to join is independent music retailer Rough Trade, which will...