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‘Nobody’ does it better: DJ Neptune goes viral on Triller

TikTok tends to get the headlines when a music track goes viral through short-form videos. However, rival app Triller has also fuelled its fair share of hits by artists including Lil Tecca, Calboy, K$upreme, Rich The Kid,...
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Prospa held a livestreamed rave in a 3D virtual warehouse

Last week, we wrote about a livestreamed set by Dutch DJs W&W, for which they had a virtual stadium full of dancing fans created. Now British duo Prospa have put a different kind of virtual environment through its paces:...
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Fans can get artist Alice Chater’s outfits… in Animal Crossing

We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s...
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Dice boss on ‘20 things we’ve learned about livestreaming’

British mobile-ticketing firm Dice is one of the startups most affected by the Covid-19 impact, but the company has been pivoting during the pandemic to focus on livestreams. Now its CEO Phil Hutcheon has published an article...
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Marshmello and Halsey offer up a Thought Of The Day on Alexa

We are seeing more artists embrace the possibilities of voice assistants, led by Amazon’s Alexa music + Alexa. Witness The 1975’s recent use of an Alexa skill to nudge fans towards their latest website. Amazon,...
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James Arthur gets Super Mario-style Instagram stories game

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move...
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Eminem taps Community platform for messaging with fans

"Dear Stan, I meant to write you sooner, but I just been busy," wrote Eminem on Instagram yesterday. "text me, ill hit you back" – with an accompanying phone number. And no, of course Eminem isn't giving out his cellphone...
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Chartmetric says livestreams boosted artists’ social followings

Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19's impact on music consumption. The study focuses on livestreams, and the extent to which they boosted artists' social...
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Run The Jewels sold $1m of album presales in 48 hours

It should come as no surprise that Run The Jewels are pretty good at this old-fashioned 'selling music' business: the hip-hop duo have made a habit of successful D2C campaigns fuelled by (not despite) their willingness to...
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W&W’s virtual concert was watched by more than 1m fans

Forget kitchen decks or wheels of steel in the living room. Dutch DJ duo W&W broadcast a livestream on Saturday (23 May) from a purpose-built virtual world – an animated stadium backdrop. The pair teamed up with Dutch...
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Pink Floyd launch ‘evolving’ playlist including rare tracks

Pink Floyd have launched a new streaming playlist on Spotify and YouTube called ‘Syd, Roger, Richard, Nick and David – An Evolving Pink Floyd Playlist‘. The clue to the playlist’s nature is in the title:...
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Andy and the Odd Socks launch new album with kids’ parties

Andy Day is a popular children's TV presenter in the UK on TV channel CBeebies, but he's also been building a music career as the frontman of Andy and the Odd Socks. The band's new album comes out today (22 May) through...