marketing

Found.ee has emerged as one of the most useful digital-marketing tools for labels and managers, as they manage their digital advertising campaigns for artists and music. Now the platform is relaunching, having spent a year...

TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports...

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including...

In August 2018, Universal Music Group launched a playlist called ‘Peaceful Music’ capitalising on the demand for classical-chillout music on streaming services like Spotify. The twist: Peaceful Music was exclusive to...

“Do You Need Your Own Podcast?” asks Spotify’s latest blog post aimed at artists. The tone of the article is clearly encouraging them to give it a go, ideally via Spotify’s own Anchor podcast-creation app, which...

Earlier this week Music Ally reported on Facebook’s admission that its new privacy tool may impact the way marketers use targeting features to build audiences on the social network. Now the company has followed that with an...

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper...

Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch...

Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early...

Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and...

In perhaps the first example of K-Pop megastars BTS following in the footsteps of metal legends Iron Maiden – readers, write in if you can think of another! – BTS are getting their own mobile game. It’s called BTS...

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap...