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Anuel AA, Daddy Yankee, Karol G, Ozuna and J Balvin team up for ‘China’

Want a recipe to make a big splash with a music video on YouTube in 2019? Well, you could be BTS or Taylor Swift; you could buy a shedload of Google Ads; or you could round up a bunch of the biggest Latin American artists...
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Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful...
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Above & Beyond release album through meditation app Calm

Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal...
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How Charly Bliss built a rolling video channel for new album

Our Behind The Campaign feature in the latest issue of Music Ally’s Sandbox report covers the campaign for Brooklyn-based indie rock band Charly Bliss’s new album, Young Enough, which came out in May. The central component...
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Lil Nas X gets BTS in for his latest Old Town Road remix

‘Old Town Road’ is old hat: it’s all about ‘Seoul Town Road’ with the cool kids nowadays. Maybe. Yes, Lil Nas X has dropped yet another remix of this year’s biggest track: RM from K-Pop stars BTS is the collaborator...
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Spotify India marketing tweet sparks online game of Antakshari

If you’re not Indian, there’s a strong chance you haven’t played Antakshari. It’s a game played at parties where someone sings the first verse of a song. Whatever the last syllable is, the next person has to sing...
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After brief social-media deactivation, The 1975 return with new track

“The 1975 are being their cryptic selves and have deactivated all of their social media accounts as of Wednesday,” reported Billboard yesterday. Yet as of Thursday morning when Music Ally is writing this bulletin, the...
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Apple Music produces exclusive video for artist Peggy Gou

The latest musician getting some love – and indeed, some video budget – from Apple Music is Berlin-based artist and DJ Peggy Gou. Her latest music video, for her track ‘Starry Night’, was “produced in partnership...
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Queen launch UGC contest as ‘Bohemian Rhapsody’ reaches 1bn views

Fuelled by the recent biopic, Queen’s ‘Bohemian Rhapsody’ has become the first pre-1990s video to pass 1bn views on YouTube. The achievement has been marked by a new, remastered ‘HD’ version of the video on Queen’s...
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Independent artist Aaron Smith gets push from Spotify and Apple

Congratulations are due to independent artist Aaron Smith, whose debut track ‘Unspoken’ has (as MBW noticed on Friday) gone in with a bang at the top of Spotify and Apple Music’s flagship new-music playlists in the...
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800+ playlist-adds took Ed Sheeran to 69m listeners (and 46.5m first-day streams) on Spotify

Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing,...
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Warner Classics launches new website with streaming built in

Warner Music Group has a revamped website for its Warner Classics & Erato arm, which it hopes will capitalise on the potential of streaming for the classical-music audience. So much so, that Warner has built streaming...