marketing

'First on SoundCloud' isn't just the name of SoundCloud's emerging-artist picks program: it's core to the way the streaming service brands itself.

Epic Games worked with Coachella to launch a drop of festival items in Fortnite, including outfits, back bling and pickaxes.

It is opening up the tool to "all creators, designers, and developers from around the world", to spur a new wave of AR effects created for TikTokers to make use of.

It has been a long wait for the second album by Black Star, the superduo consisting of Yasiin Bey (formerly Mos Def) and Talib Kweli.

Apple is opening its new 'Myeongdong' store in Seoul, and the store will debut a 'Today at Apple Remix' session focused on K-Pop group Seventeen.

The latest partnership between the music and game worlds is an interesting collaboration between Colors and NBA 2K22.

Marketing efforts around the 50th anniversary of the release of Marvin Gaye's 'What's Going On' album include a contest on freelance marketplace Fiverr.

Grammy Week on Roblox launched yesterday, developed by Dubit Games – the same company that worked on the Brits experience.

Distributor and artist-services firm UnitedMasters has made brand partnerships a big part of its offering to artists. Now it is creating a new platform for that.

It's only a few months since we were writing about a partnership between smart-links fim Linktree and ecommerce platform Shopify.

Roblox is preparing for its next virtual concert: the 24Goldn El Dorado Concert Experience.

Managers have traditionally taken a cut of their artists’ revenues, but it’s rare to hear of artists spending money before they’ve released any music to BUY a manager.