marketing

Some of the most creative music-marketing campaigns we’ve reported on over the last decade or so have involved maps and location. So an announcement of a new feature in the Google Earth service piqued our attention this...

Back in January 2014 and in front of multiple witnesses, Mötley Crüe signed a Cessation Of Touring agreement that stated that their obliquely titled The Final Tour (July 2014 to December 2015) would be true to its name...

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link...

Music-marketing firm Linkfire had a big announcement yesterday: it has a deal with Apple Music to provide more attribution data on what fans are doing on the streaming service after clicking or tapping through from artists’...

Does anyone fancy seeing how their vocals compare to the singing chops of Freddie Mercury? Anyone? The legendary lungsmith knew a thing or two about belting them out and, as anyone else who performed at Live Aid in 1985 will...

Mince pies are in the shops, Mariah Carey is lurking in the lower reaches of the charts, and Amazon is joining the early-Christmas fun with its latest crop of brand-new festive tracks. They’re part of its Amazon Originals...

SoundCloud has launched Promote for users of the platform to help them better push tracks to listeners. The self-service tool is part of SoundCloud’s Premier tier for users to assist them in getting their music in front...

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...

Radiohead and Taylor Swift offered the latest examples of flash-merchandise sales this weekend, with three-day promotions of strictly-limited-edition items. Radiohead’s ‘The Lamentations of the Minotaur’ garments range...

This article is an excerpt from Ari Herstand's second edition of How to Make It in the New Music Business: In 2009, I was co-managing one of my favorite Minneapolis bands with my girlfriend. I was actively touring, playing...

Duo Tegan and Sara aren’t happy with their merchandising operation. In fact, they’ve asked label Warner Records to shut it down, and will soon be launching their own D2C store. “Today we’ve asked Warner...

The latest startup hoping to apply the idea of loyalty schemes to music artists is Boston-based Venu. Its Android and iOS apps are billed as ‘coming soon’ on the company’s website, which sets out how it’ll...