marketing

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Downtown Music buys digital marketing firm Found·ee

Downtown Music Holdings likes buying interesting music/tech firms like Hipgnosis Songs Fund likes buying catalogues. The latest to join Downtown’s family is marketing platform Found·ee. The deal, for an undisclosed...
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TikTok’s new creator portal has tips for TikTokers old and new

There’s a long history of video and social media platforms building detailed ‘playbooks’ – resources teaching the people using their services how to build audiences and make good stuff. TikTok is no different:...
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Deutsche Grammophon launches remix app for Christian Löffler

Electronic artist Christian Löffler is releasing his new album ‘Parallels’ in February, and ahead of the launch label Deutsche Grammophon has created a web app for people to remix some of its music. Specifically...
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Amazon Music commissions ‘Variety Hour Special’ for Arlo Parks

Amazon Music’s latest artist partnership takes its cues from TV in the 1960s and 1970s, when ‘variety hour special’ shows would be fronted by an artist, with other acts taking part. Next Friday (29 January)...
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Bicep turn their ‘Isles’ artwork into an Instagram filter

The latest artist to turn their artwork into a whizzy Instagram filter is Bicep. Signed to Ninja Tune, their new album ‘Isles’ comes out on 22 January, with the filter launching ahead of it – tap on this link...
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King Gizzard & the Lizard Wizard launch fan-bootlegs initiative

There has been a spate of stories about ‘fake albums’ – unreleased tracks, demos and the like collected by bootleggers and uploaded to streaming services without the permission of the artists. But here’s...
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Violinist Rachel Barton Pine starts 24-part livestream series

Last year, classical violinist Rachel Barton Pine ran a series of free ‘Family Fridays with RBP‘ livestreams, and they have obviously given her a taste for the format. Now she’s launching a series of 24...
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David Bowie gets official TikTok profile and hashtag challenge

There’s a surge of activity around David Bowie this week, marking the fifth anniversary of his death, as well as what would have been his 74th birthday. Among that activity is an official TikTok channel, launched in...
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Facebook redesigns pages with focus on followers over likes

How many likes does your top artist’s or company’s Facebook page have? Who cares?! At least, that’s one of the messages coming from Facebook’s latest redesign of how its pages look and work. “We...
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Yousician adds music from Disney and Pixar’s new movie Soul

There’s been some positive buzz around Disney and Pixar’s latest film Soul in recent weeks, and now fans have a way to learn to play some of its songs. Disney is working with music education firm Yousician to...
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Yungblud held a TikTok sleepover for ‘Insomniac’ fans

Yungblud is the latest artist livestreaming for his fans on TikTok, with an event last night that saw him performing tracks from his latest album as well as holding a Q&A. Sensibly, his team also enlisted some popular...
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Sessions to host a ticketed livestream for En Vogue

No, you’re never going to get it. Never, ever going to get it. Oh wait, if ‘it’ is a livestreamed performance from R&B titans En Vogue, you ARE going to get it – and very soon! They have teamed up...