marketing

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Instagram merges IGTV and feed videos into ‘Instagram Video’

Freshly returned from its unexpected six-hour downtime the other day, Instagram is shaking up the way it handles videos by merging two of its options.
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Musixmatch helps Gucci to launch a lyrical fashion line

Fashion brand Gucci is 100 years old, and in that history it has been mentioned in 22,705 songs. How do we know? Because music/tech firm Musixmatch has been analysing its database of lyrics as part of a partnership with...
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WMG is first major label to partner with messaging tool Community

We first wrote about text-marketing startup Community in early 2019, when it emerged as a rival to SuperPhone as a way for artists and celebrities to create SMS-focused communities of fans. Stars including Eminem have...
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SyncVault launches music promo service for YouTube Shorts

SyncVault is launching a 'music promo platform' specifically focusing on YouTube Shorts, with the aim of rewarding YouTubers for using music by its label clients in their short videos.
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Pandora shuts down Next Big Sound analytics to focus on AMP

Next Big Sound was one of the first big third-party music analytics services, crowned as a winner at the MidemNet Labs (as it was known then) contest in 2011.
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Chartmetric explores the global growth of K-Pop music

Chartmetric drew on data from Spotify, Instagram and YouTube to explore how the top 200 *other* K-Pop artists are growing worldwide.
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Amazon ‘Country Heat’ brand has reached 13bn US streams

Amazon Music launched its 'Country Heat' playlist in October 2016, as one of its flagship curation brands. Five years on, and it has reached an important milestone. No, not playlisting more than 2,000 tracks about whisky...
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Spotify explains how indie artist mehro used Discovery Mode

A blog post yesterday explained how independent artist mehro has used Discovery Mode. His team turned it on for two tracks in August for the three weeks leading up to a new release.
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Anghami strikes marketing partnership with game PUBG Mobile

The latest aspect of the games/music crossover is happening in the Middle East and North Africa, through a partnership between Anghami and PUBG Mobile.
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Esports crew FaZe Clan signs its first emerging music artist

FaZe Clan is one of the bigger brands in the esports world, with its crew of professional gamers competing in tournaments and creating online content by the boatload.
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Ninja Tune launches a mysterious Bonobo teaser campaign

Fans of artist Bonobo are abuzz after a teaser campaign was launched by label Ninja Tune for his new music. It kicked off on Monday 27 September.
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BT and Paul Oakenfold put blockchain at the heart of new albums

Since the earliest days of blockchain hype in the music industry, electronic music artists have often been the first to experiment with the technology: particularly those that are most tech-savvy and who control their rights. There...