marketing

Snap and Spotify have teamed up in an interesting way for a promotion in India around the Diwali festive season. The Snapchat app has a new augmented-reality lens designed to be used in a specific location: the Gateway of...

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise...

Sony Music/RCA Records UK act Bring Me The Horizon are using their fans’ Spotify listening data to shape the T-shirt design that they can then buy – all as part of the promotion for their amo album from January. By going...

There have been many, many social platforms built around offering fans rewards based on their engagement. There is Fanbase, which runs as a blockchain-powered rewards scheme. Then there is Via which weaves rewards into...

On Friday, we covered Spotify starting to slowly open up its Canvas feature to more acts and posting a related blog that gives tips on how those using it can get the most out of its assorted features. One of the tips was...

The idea of the pop-up tied into an album release is hardly new and often involves taking over a small and recently vacated shop (or the site of a different pop-up from the previous week) and selling a few T-shirts and posters...

MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive...

The Canvas feature on Spotify (where a short video loops on the mobile app instead of just having the single or album artwork) is opening up to more users via the Spotify for Artists tool. Music Ally first spotted the feature...

2019 is a busy year for British band Foals: they’re releasing two albums: ‘Everything Not Saved Will Be Lost – Part 1’ came out in March, with ‘Everything Not Saved Will Be Lost – Part 2’ set to follow...

Hands up if you predicted that one of 2019’s more intriguing areas of competition in the music industry would be Netflix versus YouTube – in the field of original music documentaries. YouTube’s latest salvo...

It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management...

REM’s Michael Stipe released his debut solo single this weekend, but you won’t find ‘Your Capricious Soul’ on any of the major streaming or download services yet. For now, the track is exclusively...