marketing

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Linkfire’s latest attribution data deal is with YouTube Music

Music marketing platform Linkfire has announced its latest data deal, with YouTube Music. "In addition to seeing how many of your link visitors click through to YouTube and YouTube Music, you’ll be able to see how those...
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Spotify’s new artist tool could boost streams (with a discounted royalty rate)

Spotify is testing a new feature that will enable artists and labels to boost specific tracks in the recommendation algorithms for its radio and autoplay features – if they agree to a "promotional" (i.e. lower) royalty...
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Grimes teams up with Endel to create an ‘AI Lullaby’

Startup Endel made its name with technology generating AI music to suit people’s moods and activities. Now it has announced a partnership with a high-profile human artist: Grimes. They’ve worked together on an ‘AI Lullaby’...
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UMG’s Bravado inks merch deal with Alibaba’s Tmall platform

2020 has been a really interesting year for Universal Music Group's various arms in China. From local signings like Linong Chen and Sunnee to a joint label with Tencent Music, via gaming songwriting camps and the small...
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Justin Bieber’s ‘Next Chapter’ is another YouTube documentary

If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...
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Sam Smith set for AR Spotify video and TikTok interview

Sam Smith's new album 'Love Goes' is out later this month, and they're pulling out plenty of promotional stops around its release, including new single 'Diamonds'. The latter is getting a web-based augmented reality music...
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The Kid Laroi and Mulatto get Spotify and YouTube approval

Pretty much every major streaming service now has some kind of program to identify and promote emerging artists: Spotify's Radar, Apple Music's Up Next, Amazon Music's Breakthrough, Deezer's Next, YouTube Music's Artist on...
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J Balvin to headline the big Halloween event in Fortnite

Halloween's on 31 October? It starts a lot earlier than that in Fortnite. The game's 'Fortnitemares' celebration kicked off yesterday (21 October) with a haunted island, pumpkin rocket launchers, rideable witch brooms, a...
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George Michael joins Prince and John Lennon on TikTok

It sounds like a supergroup for the ages, doesn’t it? But what George Michael, Prince and John Lennon have in common is that their estates and labels have been working with TikTok to bring their legacies into the world...
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Kylie Minogue set for Driift-run ‘Infinite Disco’ stream

More evidence for the growing ambition of online concerts for bigger artists comes with Kylie Minogue's 'Infinite Disco' event on 7 November. It's the latest event from Driift, the company launched earlier this year by...
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Billie Eilish merch store will be integrated into livestream

We reported earlier this month on plans for Billie Eilish's first livestream, the $30 'Where Do We Go? The Livestream' concert on 24 October. Startup Maestro is the technical partner, and it's been talking about a new...
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Apple Music goes Boss-eyed with its Bruce Springsteen Week

Apple Music is pushing all the boats out for the release of Bruce Springsteen's 20th studio album 'Letter to You'. There'll be a week of radio shows on its new Apple Music Hits station, plus an album listening party and...