marketing

The latest crossover between music and gaming is a startup called Fan Powered Music (FPM), which has launched an ad-supported streaming service with 6k tracks in its catalogue. The idea: artists upload their songs, which...

Calculating earnings from YouTube video views is, as ever, a real piece-of-string affair. Much depends on the length of the videos and the nature of the ads run against them, for example: there’s no one ‘royalty rate’...

The latest artist having a spotlight shone upon their work by YouTube is Shawn Mendes, tying in with his new (self-titled) album. YouTube has produced an ‘Artist Spotlight story’ about Mendes, who like some of the other...

Music-streaming service Pandora's analytics division Next Big Sound is opening up its data, in an effort to give Pandora metrics a higher profile within the music industry. Until now, artists, managers and labels could...

From shoppable Snapchat lenses to location-based treasure hunts to ticketing/album bundles, the campaign for Ariana Grande’s latest album ‘Sweetener’ has been pulling out plenty of digital stops. Now it’s doing something...

The ‘stories’ format within social apps is now a pillar of the social-media world, having been pioneered by Snapchat, then copied and developed by Instagram and others. Facebook included: it has ‘stories’ in its main...

SoundCloud is the latest music-streaming service to start recording exclusive sessions in its own studio – in this case, in the company’s Berlin studio. The sessions will be branded ‘First on SoundCloud: Studio Sessions’...

Amazon’s music-streaming service has a new flagship playlist called Pop Culture. Focusing on all things pop, the playlist launched on Friday with an exclusive new track from Sia called ‘Step By Step’, under its Amazon...

It’s been a long time since they rock and rolled: the last time Led Zeppelin played live was for a one-off reformation in December 2007, and since then hopes of further concerts featuring the surviving members of the band...

Business-to-business digital music firm 7digital has announced its latest contract wins, and all three of them are for the same, sizeable client. The British company has “entered into agreements with Universal Music Group...

Instagram appears to be testing some new features that will be of interest to artists and music marketers. Some have been uncovered from the code of its app by researcher Jane Manchun Wong, who has a good track record with...

Family-history service Ancestry has been helping people research their family trees and investigate (via a mail-in DNA test) their heritage. Now it’s promoting itself on Spotify with an inventive playlist-based campaign.