Eminem sold original beats as part of his first NFTs drop
The Real Slim Shady leapt aboard the NFTs bandwagon this weekend, as Eminem dropped his ‘Shady Con’ digital collectibles. Thankfully, the ‘Con’ here did not refer to any fan-fleecing shenanigans, but rather to the...
April 26, 2021
Jagwar Twin launch ‘madlib emoji experience’ for new single
Mad Libs is the game where people have to fill in the blanks in sentences, often for comic effect. Artist Jagwar Twin is riffing on the idea with a campaign for their new single ‘Down To You’, throwing emojis in to the...
April 22, 2021
Warner Music Asia moves into esports with ESPL deal
We’ve written about the crossover between the music and esports industries, with labels, streaming services and individual artists alike seeking partnerships with professional gaming teams and tournaments. The latest...
April 20, 2021
Spotify launches a basketball game based on AJ Tracey
Spotify’s latest expansion is certain unexpected: it’s getting into the basketball game. Well, it’s *made* a basketball game, for British artist AJ Tracey. Flu Game: The Game is a promotional campaign for...
April 19, 2021
Arcade Fire launch 45-minute track in mindfulness app Headspace
Remember the days when bands got told off if they made songs that were too long to be played on the radio? When the intended distribution channel is a mindfulness app, there’s no such danger. Witness the new Arcade Fire...
April 16, 2021
Mick Jagger and Dave Grohl NFT is raising money for venues
Jumping Jack Flash, NFTs are a gas, gas, gas! Literally – ‘gas’ being the fees required to mint and release an NFT – which is a handy and not-at-all-crowbarred-in intro to the news that Rolling Stones frontman...
April 16, 2021
Deadmau5 and Plastikman launch ‘direct-to-avatar’ startup Pixelynx
We know about ‘direct-to-consumer’ companies, but ‘direct-to-avatar’ is a new term for us. That’s the phrase being used by a new startup called Pixelynx which includes some familiar names from...
April 14, 2021
Lupe Fiasco gets into the NFTs game with livestream tie-in
Lupe Fiasco is the latest artist exploring the non-fungible tokens (NFTs) space, working with a pair of startups: Origin and Futurestream. The twist here is that Fiasco’s NFTs will be tied in to a livestream concert:...
April 13, 2021
The Streets mash up some of their old tracks for Amazon Music
We miss the heyday of megamixes, when pop stars stuffed all their tracks into one single. We’re talking Technotronic, Inner City, Betty Boo, Girls Aloud… The Streets haven’t gone quite that far and brought...
April 12, 2021
Spotify improves its ‘promo cards’ feature for artists
Spotify launched its ‘promo cards’ last year as a way for artists to promote their music and playlist adds to fans on social networks. Now the company is upgrading the feature with more options, having seen “hundreds...
April 9, 2021
Wiggle your (virtual) bum in Lil Nas X’s Twerk Hero game
Lil Nas X’s video for his latest single ‘Montero’ has been getting all the right people outraged since its release. It’s fair to say those people won’t be pointing their web browsers at Twerk...
April 8, 2021
Concord site highlights Boosey & Hawkes works for licensors
Historically, most music discovery has focused around consumers of the music – listeners. However, as publishers continue to explore ways to grow their sync revenues, they’re investing in music discovery too. Concord...
April 7, 2021