marketing

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Instagram expands its shopping features through stories and Explore section

The rumours were true: Instagram is getting new features focused on shopping. They were announced yesterday, and will be focused on two specific areas of Instagram's app: its stories section, and its Explore homepage.
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Spotify releases 17 tracks and 34 videos of Paul McCartney’s Abbey Road gig

Sir Paul McCartney is on track for his latest number-one album, and a carefully-planned promotional campaign has been playing its part. We wrote last week about plans for a livestreamed McCartney concert on YouTube, but then on...
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Analytics startup Asaii to shut down on 14 October

It’s been a rapid rise to prominence for analytics startup Asaii: we wrote about the company in our Sandbox report in July 2017; it pitched at our NY:LON Connect conference in January 2018 and was then a MidemLab finalists...
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New Hope Club contest will see children ‘engineer’ a music video

British boy band New Hope Club are turning to a new source of ideas for their next music video: children. The band are working with TV show Blue Peter and the Institution of Engineering and Technology (IET) on a competition...
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Gotickety blends mobile gaming with ticket and merch giveaways

It’s tempting to roll your eyes at a startup pitching itself as ‘Candy Crush for the Music Industry’. What, an app that 20 minutes in suddenly makes it a thousand times more difficult to listen unless you spend money...
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Amazon to release exclusive Jack White documentary and live EP

Amazon’s latest music ‘original’ comes from a partnership with artist Jack White, based around his Washington DC concert from May this year. Amazon will release a ‘Prime Original’ documentary film on the gig called...
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Despite Article 13 support, Paul McCartney to play YouTube gig

Sir Paul McCartney has a new album coming out, ‘Egypt Station’, and like a growing number of artists he’s promoting it through partnerships with various streaming services. YouTube included: Sir Paul will be livestreaming...
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Tenacious D to launch six-episode YouTube cartoon for new album

Comedy-rawk band Tenacious D have a new album on the way called Post-Apocalypto, and a six-episode animated series for YouTube to promote it
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Buy Childish Gambino tickets, get two new unfinished songs free

There’s plenty of experimentation going on around ticketing and bundles in the US at the moment, as you’ll have seen from our recent stories on Ariana Grande, Nicki Minaj and Travis Scott.
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Feature.fm ‘Action Pages’ to reward fans for streaming actions

Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music...
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Warner Music Australia signs new influencer partnership

As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent.
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Facebook Watch video-on-demand portal rolls out globally

Facebook launched its Facebook Watch portal in the US last August, providing a new home within its service for professionally-produced video and shows. A year later, the feature is going global.